Tuesday, March 14, 2017

Change The Way People See Your Dental Practice

Change The Way People See Your Dental Practice

Did you know, Google offers a unique tool that allows people to tour the inside of your dental office, before walking through your doors?
Over half of prospective patients will research dental offices online before deciding to book an appointment or request a consultation. They want to know where you’re located; what it looks like inside and out; what other patients have to say about their experience through online reviews; and how to get in contact. With so many other businesses in the area, it’s essential to meet people’s expectations by appearing in their search results. People need to see a business appear online with active postings and updated content in order for them to feel confident enough that a business is in fact up and running.  
What are the first steps?
Having a well designed website is a great start. However, for small business owners like: dental offices, walk-in offices, and other physician practices that offer services for health and well-being, it may not be nearly enough to get patients through your door.  
Google My Business gives you the resources you need to connect with photographers in your area who can help you create a 360-degree virtual tour of your business. Prospective patients will have the ability to get a virtual tour of your dental practice with a simple touch of their finger. From their mobile phone, tablet, or any other way they stay connected online. When your business appears in search results for “dentists in the area” or “dentists accepting new patients,” you can invite them in with indoor Street View directly from Google Maps and Search. It’s the most effective way to inspire trust and confidence. Give people the opportunity to experience your business before they arrive.
What’s the added benefit of signing up for Google My Business? It gives businesses insightful information available all in one place, on your own Dashboard. Log on to your secured business profile and see how many times your business appeared in search results with views, or how many people requested directions or called with the number of clicks.  
These are essential tools for kick-starting any small business. New business owners may not always have the time to invest in building the virtual side of their business, which is why services like Airi exist. They’re committed to building and protecting your internet presence, so you can put more time into face-to-face interactions with your clients, patients or customers.


Saturday, March 11, 2017

Online Reputation & Reviews for Doctors, Dentists and Physicians

Online Reputation & Reviews for Doctors, Dentists and Physicians

When it comes to research for important decision-making processes, especially for medical and health inquires, online reputation & reviews for doctors, dentists and physicians can be the difference between getting a new patient or deterring others from making an appointment. Statistics show local businesses which offer a service that is most likely to affect our health and well-being, safety, or comfort and hospitality, are those that people believe a strong reputation is most important. When it comes to research for important decision-making processes, especially for medical and health inquires, online reputation & reviews for doctors, dentists and physicians can be the difference between getting a new patient or deterring others from making an appointment.
When asked, “For which of these local business types does ‘Reputation’ matter the most when choosing a business?”
Here were the key findings:
Doctor / Dentist – 47%
Restaurants / Cafe – 46%
Hotel / B&B – 30%
Garage / Car Dealer – 30% 

As you can see, the majority of customers believed a Doctor or Dentist’s reputation mattered most. Which leads up to the importance of why local medical and hospitality businesses should take additional steps to ensure that not only a good reputation, but that this is also clearly represented online through positive reviews. After all, in this era of technology where people can communicate with one another and share information instantly, it’s no surprise that people rely on reviews from complete strangers online to inspire trust in a business. It’s a radical idea when you actually depict it, however it’s something we need to get on board with to be successful or risk falling behind.
Now, this information isn’t meant to worry Physicians who are currently running their own their own practice. There are strategies to help you manage your online reputation and reviews.
Ask patients to rate you
  • Hand your patients a card that provides a link to a patient review website.
  • Keep a tablet at the front desk. Ask your patients to take a moment to rate you on their way out.
  • Create a link on your clinic website that will direct patients to a patient review website
The purpose of this strategy is to get one to two reviews a week at a minimum. You can do this by finding a way to ask every patient to leave a review. Essentially, having a higher number of reviews can actually dilute any negative reviews.
Embrace reviews
This goes back to the fact that people will turn to reviews before considering choosing your medical centre for their healthcare needs. Meet your patients expectations by appearing in their search results. Having a strong internet presence through reviews is how they will gain trust in your clinic. Think of reviews as a good thing for your local business!
Don’t ignore negative comments or reviews
Some medical review websites will allow a physician to respond to a negative review. If it is allowed, your response will be public. In this case, ensure your response acknowledges their concerns in a general way. Show prospective patients you’re serious about creating a positive resolution, and an overall good outcome for the patient.  
“We are sorry to hear you were unhappy with your visit, please get in contact with us so that we may resolve your concerns.  We strive to provide positive experiences for our patients and would like to offer our help in any way we can.”
It is always best to call or get in contact with your patient to offer solutions to resolve their concerns, so that they may change or remove their negative review.  
For more information or to get assistance with building and protecting your internet presence for your clinic or medical centre, contact Airi today.


Friday, March 10, 2017

How do I respond to Negative / Positive Company Reviews Online?

How do I respond to Negative / Positive Company Reviews Online?

Responding to page reviews online is arguably the most important aspect of engagement, solely because of the way reviews are used as a tool for company research. When the modern consumer knows that they need a product or service, the first thing they do is research different brands to find the best option to suit their needs (comparison shopping).
Some consumers care more about a bang for their buck, other consumers care more about the quality of the product, but all consumers care about being cared about. Responding to reviews does just that by showing researches (those reading the reviews on your page) that you actually take the time to read customer feedback, are thankful for their patronage, and would be willing to resolve an issue if one were to arise.

BEFORE YOU START: To respond to a page review for the whole world to see, consider the following:
  • Would you describe your culture as fun or formal? This changes the tone of your response drastically. “Hey There! vs Good afternoon, <name>”. Generally the more trust your customer places in you, and your professional ability the more formal your tone should be. For example you wouldn’t want to see your prospective dentist respond to a negative review with “Opps, my bad.”
  • Do you have a loyalty program new customers should be aware of? Positive reviews are a great opportunity to introduce social media fans your loyalty program or fan club. “Hey, we are glad you like our product! Join our fan club for special offers, and savings www.signuplandingpage.com.”
  • Do you have a return, refund, or discount policy? These are a lifesaver when responding to negative reviews about your product or service. “Hi, @name we are sad to hear you don’t like this product, if you still have your receipt and it has been less than 90 days please return it and we will find one that is right for you! www.customerservicesupport.com

Step 1: Respond to Negative Reviews.

Before you respond to a negative listing review, consider its validity. If you are a small to medium sized business, odds are there is some truth behind the reviewer’s statement, no matter how exaggerated. Remember not to take negative reviews personally, and when responding be sure to:    
  • Reply in a timely manner.
  • Responses should be brief and professional.
  • Show compassion for their viewpoint, and offer a resolution if the negative review is valid.
  • Try to continue the conversation offline.
    • Review: This product is awful, I am allergic to its ingredients! @companyname is the worst.
    • Response: Hi Reviewer, we are so sorry to hear you cannot enjoy our product. We have been working hard on an allergen free version. Please reach out to @companyemail, we would love to make it up to you! – Company Team.   

Step 2: Respond to Positive Reviews.

This is your chance to have fun, and turn some happy customers into brand ambassadors. When responding to a positive review, remember:
  • Always be grateful for their praise
  • Emphasize the positive message
  • Continue the conversation by asking a question
    • Review: I love this product, feature 1 is a lifesaver! 10/10 would recommend.
    • Response: Thanks Reviewer, we love that you love our product! The team will be happy to hear their hard work on feature 1 is paying off 🙂 Is there anything else that could make our product even better for you? Let us know @companyemail – Thanks again.


Wednesday, March 8, 2017

Negative Effects of Not Having an Internet Presence for Your Small Business

Negative Effects of Not Having an Internet Presence for Your Small Business

Small businesses should value the need for online marketing and building their online presence. It’s important to note that online presence is not only established in the way you promote and sell your products online. There are definitely negative effects for not having a proper internet presence for your small business. With proper internet presence, you can establish the story behind your brand to your audience. If you own a local bakery or coffee shop, people want to see the behind the scenes in visuals, through photos and video. Sharing your story humanizes your brand, it gives it warmth and makes it all the more desirable to potential customers. 
Of course, being a business owner you may not always have the time to regularly update your blog or manage social media. Which is why there are services available like Airi Business to provide who will work to build your internet presence for you.  It’s no longer a “do it later” option, it’s a must now or you risk falling behind competition. Here’s why having no internet presence is a bad idea:
Lack of confidence if your brand
Having no internet presence is like being stuck in a primitive era, there’s no simpler way to say it.  Today, everyone from buyers to suppliers, and even your grandparents are online making purchases, browsing new products, or researching new services.  If you’re not online, how do you expect people to know about your brand.
Less exposure of your product or service
Again, how will you extend your reach to more people, more neighbourhoods, more prospective customers if you are not online?  Sure, you may attract the people who walk by your business or by word of mouth but, why limit yourself?
Negative Effects of Not Having an Internet Presence
Poor reach
As you can see, all of the reasons why not having internet presence are related.  It all comes  down to getting your brand, your business more exposure.  Getting the word out there on a larger scale.  Meeting your customers expectations by appearing online through photos, testimonials, videos, etc.  These are what people need in this day and age to inspire trust in a business.  It’s all about the image and story that’s online for the world to see.
Lack of control over your brand’s image
If you’re not online telling people about your brand, someone else will.  The power of the internet is inevitable.  Visitors at your coffee shop are probably posting photos of their lattes and scones at this very moment.  
  • Learn what people are saying about your business on Yelp
  • Claim your business on Google
  • Manage your reputation by managing your reviews
Get advice and helpful tips on building your small business internet presence with Airi Business tools today.  An Airi Business membership will get you everything you need to build and protect the virtual side of your business, with access to professionals who will do the work for you so you can spend more hands-on time building the business you love.


Monday, March 6, 2017

How do I get a Profile Canada Business Listing?

How do I get a Profile Canada Business Listing?

BEFORE YOU START: Profile Canada is free to list your business but not to respond to reviews. Go to profilecanada.com/grow-your-business for more info. 

Add a Business to Profile Canada: 

  • Go to www.profilecanada.com.
  • What is your relationship to this company? Select: 
    • I’m the owner of this company.
    • I work for this company.
    • I don’t work here, but I’m acting on behalf of this company.
    • I’m a user of Profile Canada improving the business listing.
  • Add Key Business Info:
    • Name.
    • City.
    • Address.
    • Postal Code.
    • Business Phone.
    • Website.
    • Business Description:
    • Toll Free Number.
    • Fax Number.
    • Email.
  • Search and Select your Business Category.
  • Answer Survey Q’s:
    • What is your top online marketing challenge?
    • Are you currently working with an SEO provider?
  • Create your Profile Canada Account:
    • First Name.
    • Last Name.
    • City.
    • Email.
    • Password / Confirm Password
    • Enter CAPTCHA text.
  • Click Submit Info and Create Account.
  • Confirm Profile Canada’s Verification Email (check all email categories).
After confirming your email, your account will remain pending until reviewed by website moderators. Once reviewed and approved, your listing will be published by Profile Canada.

Fix an Error on your Profile Canada Listing: 

Follow the same steps as above. Moderators will review your Profile Canada Listing Update, and apply it to the existing listing.  


Friday, March 3, 2017

How do I implement Search Engine Optimization on my Websites?

How do I implement Search Engine Optimization on my Websites?

Before You Start: Make sure the keywords you are planning to use are ideal for your business! Optimizing your webpages around bad keywords can be a huge waste of efforts. For help determining your optimal keywords, See Optimal Keyword Detection.

Step 1: Find the webpage best suited to start SEO Optimization.

  • Search: ( site:website.com “target keyword” ) to find which webpage is best suited to be optimized for that “target keyword”.  
  • Doing this is extremely helpful when your website has a lot of pages. If your website has only a few pages, you should already know which one to optimize.

Step 2: Optimize the Page Title Tag (meta tag).

The Page Title Tag is what appears first in search engine results, and also what appears in your browser’s title bar. Search Engines do have some ranking weight on page title tags, so remember when optimizing your page title tag to do the following:
  • Be Mindful of Page Title Length: (50-60 characters)
  • Place Important Keywords Close to the Front of the Title Tag: (city / product / service)
  • Leverage Branding: (if more notable than company name)
  • Consider Readability and Emotional Impact: (Convey most positive message possible)
i.e “(City) (Brand) (Product) (Service Offering) | (Company Name) or (Toronto) (A-Brand) (Furnace) (Cleaning for $X) | (Airi.io)” 

Step 3: Optimize Meta Description.

Your webpage’s meta description is a brief snippet or preview to the information / content that is on the page. You want this description to be as concise and compelling as possible. Note: meta descriptions will not directly impact your search engine ranking, but if used correctly can improve user click through’s, which in turn can improve your search engine ranking.
  • Recommended Length: between 150 and 160 characters.
  • Only use alphanumeric characters.
  • Avoid Similar or Duplicate Descriptions Tags.
  • Let the searcher know exactly what content is on this page.

Step 4: Optimize Header Tag.

Header Tags (H1) are not to be confused with Page Title Tags. They are similar, but have different purposes. Your webpage Title Tag is a keyword focused description of the content that shows up in search engine results, your webpage header tag is a keyword focused introduction to the content on the webpage itself, to improve user readability.
  • Title Tag: How Surround Uses Personal Blogs in Digital Marketing – Surround
  • Header Tag: When Digital Marketing meets Personal Blogging, games change!

STEP 5: Implement Image Alt Text & Title.

Image alt text (alternate text) helps explain to search engines what the image is. Use Alt text to describe all aspects of the image, using as many accurate descriptors as possible. You can also add an additional attribute “image title”, to help further describe the image to search engines. The more images on the page with alt text and titles, the better. 

Step 6: Implement Internal Site Linking.

Internal linking is a hyperlink on a webpage that directs traffic to another one of your webpages. What this does is make it easier for your visitors to navigate throughout the content on your website, which will improve your “user experience” in the eyes of search engines. 


Thursday, March 2, 2017

How do I get my business listed on MapQuest?

How do I get my business listed on MapQuest?

BEFORE YOU START: If you are an American looking to create a MapQuest business listing, go to https://listings.mapquest.com, and complete the submission form. Input fields on MapQuest.com’s listings page doesn’t have province or postal code options for Canadian business owners. 

Step 1: Add your Business to MapQuest

  • Go to https://help.mapquest.com.
  • Enter your company email (gmail) account and create a password.
  • Create a subject for the message (i.e new business listing).
  • Enter Your Name.
  • Select the reason for this report: “Add New Business.”
  • How does the business currently appear on MapQuest: It does not.
  • Description – (full description of issue).
    • Business Name:
    • Address: City, State / Province, Zip.           
    • Business Phone:
    • Owner’s Name:
    • Business Email:
    • Number of Locations:
    • Website:
    • Featured Message:
    • Business category:
    • About Us:
  • Upload Attachment: Company Logo

Step 2: Fix an Error on your MapQuest Listing. 

  1. Go to  Mapquest Help.
  2. Select the most appropriate issue:
    • Feedback/ Questions on new www.mapquest.com  
    • Business Listings on MapQuest.
    • Residential Map / Address Errors.
    • Problems Creating a Route or Getting Directions.
    • Help with Mapquest Mobile Apps.
    • Help with the New Route Planner
    • My Account.
    • Help with MapQuest Bookings Reservations.
    • Help with Classic.MapQuest.com
    • send feedback about mapquest business city pages
    • Report abuse
    • Help with Travel Blogs
    • All other questions or issues
  3. Enter Your company email:
  4. Create a message Subject:
  5. Enter Your Name:
  6. Additional Description:
  7. File upload (optional):
*If you selected the issue “Business Listings on MapQuest”
  1. Select the reason for this report:
    • Incorrect Business Information
    • Add a new business
    • For an update or removal request- How does the business currently appear on MapQuest
    • Place has permanently closed.
  2. For an update or removal request- How does the business currently appear on MapQuest
    • Name,
    • Address,
    • Phone Number.


Tuesday, February 28, 2017

How to improve rankings on google maps; Top 10 tips for Local SEO

Local business owners we talk to love to embrace the do-it-yourself attitude, so we thought it would be a good post to present the basics for do-it-yourself online marketing for local businesses. We often here: “Why should I pay someone if I can do it myself?” Of course, that’s usually if we had all the time in the world. Unfortunately, Local SEO can become time consuming very quickly, especially due to the complexity of the fragmented local search market.

However, it is possible for owners to work on a little bit each month to improve their rankings on Google Maps for Local SEO, or improve their Yelp profile (Online Reputation Management) to reach new traffic, or add fresh content or a blog to their website (Search Engine Optimization) in order to improve their Google Search Rankings. Part of the do-it-yourself marketing strategy is to prioritize your efforts based on what you’re trying to achieve and the amount of work that goes into each effort. Many of our customers seem to ask a lot of the same questions, so we wanted to put together this list and prioritize it for those that are just getting started.

Local SEO in the context of this article is the activity of updating your company’s business listings and content (on both local search sites and your website) in order to improve your rankings on sites like Google Maps, Yelp, and other local sites and search engines. After you have mastered, Local SEO, then you can start tackling Social Media Optimization (SMO), but that’s for another time. Here we go, hope you’ve had your coffee today!


Everything starts with this. Claiming your listing can have an immediate impact on improving your rankings on Google Maps and others. Also, you need to have control of your listings for effective online reputation management. In addition, you don’t want anyone (especially a competitor) to hijack your listings. Be sure to perform a vanity search on Google Maps, Yahoo Local, Bing Maps, Yelp, Citysearch and Yellowpages.com. Add listings where you’re not listed and claim all the listings you found. You will need to go through a simple verification process.


Where do you rank when you search for your primary category and local city? Are you in the first couple pages? Start by getting a good understanding of where you rank today in order to set some goals and track your performance. If you have a website, check your web search rankings for your category/keywords. If you don’t have a site, get one! Even if you don’t really need a site to drive business, it will help with validating your business and listings for local search optimization (Local SEO). You can get a very basic site up and running pretty cheap these days.


Update your listings. Be sure your information is accurate and consistent. Consistency of your business details is important throughout the web. Avoid using call tracking numbers if possible. Add photos and videos. Create/add a video on YouTube and link to it on your Google Place Page. This content can help improve your rankings, but will also differentiate you from others and provide with control over your online reputation. This content improves how a potential customer sees you, hopefully motivating them to take the next step (call or stop by). Be sure to update your categories as well. Mike Blumenthal has a great tool to help you before you login and update your Google listing. You should try to add as many categories that are still relevant to your products/services. Complete as much info as you feel comfortable and maintain accuracy (Hours, Payment Types, Menus, Email). This will help you with both improving rankings as well as online reputation management.


Consistency is vital across the web when it comes to business details. However, there are so many sites with your listings today, it can become overwhelming. If you’ve ever moved or changed your business name, then you’re old data could still be moving around the web. However, you can start at the source. Most business listings come from 3 primary listing databases. This is a great way to add your listings and clean up old data. Consistency will help search engines aggregate all references to your business (establishing “trust” for your location and listing, which can help improve your rankings for your local business). If a site has conflicting information it can’t be tagged to your business properly as a citation, losing the value of that reference from an SEO perspective. Only with true consistency everywhere can you achieve business listing nirvana! Add/update listings on these top 2 databases. Axciom is the third, but they don't allow self-provisioning.


Be sure that search engines can find your location data. At a minimum, your contact information should be in clear HTML (not an image or flash). To really comply and ensure that search engines can find you accurately, provide your contact information in an hCard or add a KML to the site. You can create a KML file (like a sitemap) to Google directly via the Google Webmaster Tools. For those of you that now have a blank stare on your face-ask your webmaster, local seo consultant, or your nephew to look into it. Here are some easy to follow blogs explaining each along with links to the tools.


On your home page and throughout your site, be sure to include targeted keywords (your categories and services) in the title tags along with your most targeted geolocation keywords (cities, neighborhoods, etc). This is very important if you are trying to improve your rankings and for General Web Search Results and optimize for your website. You may also want to have your internal site links/URLs updated to have some of these keywords integrated there as well. This will let search engines better understand what you do and what locations you serve, resulting in a greater relevance for these keywords. This greater relevance will results in higher rankings for the keywords you are targeting. Once these steps are completed and picked up by the search engines, go back and check your rankings again. For your contact page, be sure to have your business name in your title tag and listed on your page near your business details. This will provide greater validation and authority that you are the owner of these business details. If you have multiple locations, consider creating a separate page, URL and title tag for each location. (For example: www.tamaleheaven.com/contact/sanfranciscomexican) That way when a user searches for your services in that city, you’ll be highly optimized for that specific location.


It’s time for you to tune your PR skills. If you’ve made it this far, then it’s likely you really are really intent on SEO. Citations are references to your business including your address or phone number and they can have a big impact on improving rankings on Google Maps. Inbound links are other sites that link to your site and this can tell search engines how important/respected your site is by others. This, in turn, can impact your rankings on general web search results. At this point, you have likely received inbound links by accident. Hopefully you’ve had some articles written about you or joined your local BBB. But for SEO, you need to kick in the PR machine. Effective SEO strategy today is often more about what is going on “offsite”. This means that search engines use content found throughout the web about your site/business to help validate it and increase the value of your site/service. For web search, this is called Page Rank. The other important thing to understand is that different sites that point to yours have different values. So if you have a New York Times review linking to your site or business listing, this is much more valuable than Mary’s Family Blog who just loves your Butter Cream Pie. The Times article is exponentially more valuable. But quantity is important too, so don’t spend all your time hounding the New York Times food editors. There are much easier ways to get started. For building inbound links and citations, take any of your competitor’s sites and see where they have links and ask for coverage. Yahoo’s Site Explorer is free and one of the most comprehensive. A well known paid tool is available from MOZ called Linkscape.


If you don’t have any reviews, get some. If you already have some, get some more! Drive a review campaign either quarterly or monthly. If you have a customer database, send out an email. Or print some business cards with reminders on them for people to review when they get home. Put it on the back of your appointment reminder cards. Make it easy. You can try to offer an incentive, but this can be a delicate line, so be careful with this approach. I suggest you just give great customer service and just ask nicely! Be sure to have your reviews posted spread across various sites, including Yelp, Google, Bing, Citysearch, etc. Not only do reviews do have an effect on local search rankings, but more importantly, they create a positive online reputation for prospective customers looking for your services. Be sure to address any negative reviews immediately by reaching out to customer and try to turn that negative into a positive. If they have an iPhone or smartphone, get them to do it before they leave!


Once you’ve done some of the basic blocking and tackling mentioned above, you can start to scope out the competition in order to get some clues on what’s working for them. For mapping sites, review what competitors are in the top 3 on Google Maps. Things to look at include:

  • # of citations (Quantity and Quality, such as BBB)
  • Review quantity and quality (Overall Rating)
  • Content (Photos, Videos, Hours of Operation, Email, Categories)
  • User Content (# of times an end user has tagged the listing)

For general web search, you’ll want to look at some of the following. Keep in mind; this is just a place to start. There is a lot more analysis that can be done once you’ve mastered this.

  1. Page Titles (Do they include keywords for services and localities.
  2. Page Description (Do they have a brief, but effective description of the site so searches are inclined to click when they see it in the search results page)
  3. URLs (Do they have keywords included in any urls)
  4. Keyword Density (Are they repeating keywords evenly throughout the copy)
  5. Fresh Content (Do they have a blog and/or regularly post new articles)


One of the most important aspects to any effecting marketing plan is to measure results along the way. We are big believer in the value of analytics to measure performance and learn what is most effective for your business. That is why we built chatmeter, so please sign up today if you have not already. The chatmeter will report your monthly rankings on both local and web search sites, measure customer feedback across multiple review sites, and indicate the amount of chatter you’re getting from blogs and social media sites. In addition, be sure to check your Local Business Center for reports on your Google listings. A great tool for your website is Google Analytics. It’s free, easy to use, and very comprehensive. If you are driving traffic to your site at all, then you must have a measurement tool in place. These tools can be great ways to measure the effectiveness of your do-it-yourself marketing strategy. If you’ve made it through this whole post, congratulations! Either now, you’re well on your way to a do-it yourself online marketing strategy, or your ready to call for backup. If you’re interested in a FREE Consultation with an industry professional, then please contact us here.


How do I make a Goldbook Business Listing?

How do I make a Goldbook Business Listing?

BEFORE YOU START: It is free to create a GoldBook listing, but not to manage. If you wish to login and respond to reviews, contact Gold Book about advertising. 

Step 1: Go to Goldbook.ca & Click: add / update my listing


Step 2: Enter the following info:

  • Select: “add my listing”
  • Enter your First & Last Name: 
  • Add your Business Name:
  • Select your Business Category:
  • Add your Business Phone Number:
  • Enter your City & Province:
  • Add your Address: (optional)
  • Choose your preferred contact type: email or phone
  • Add your website URL (optional)
  • Send a message: (optional)

Step 3: Send Request & Chat with moderators to complete your GoldBook listing.

  • After submitting your info, a GoldBook moderator will contact you to review your submissionReminder: This is only to list your business, to login and respond to reviews contact goldbook about advertising.


Monday, February 27, 2017

How do I get my Business Listed on Foursquare?

How do I get my Business Listed on Foursquare?

BEFORE YOU START: It is free to create a Foursquare listing for your business, but not to manage it (if you live outside the U.S). If you wish to login and respond to reviews, you have to claim your Foursquare listing. 

Step 1: Submit Business Info to Foursquare.

  • Go to foursquare.com and click signup to Foursquare.com. Create an account.
  • Go to business.foursquare.com
    • Search for your business, and select “cant find place, add listing.”
  • Add your place to foursquare
    • Enter info: Company Name, Address, Cross Street , City, Province / State, Postal Code, Country,
    • This place is inside another place, answer yes or no.
    • Adjust the pin on the map so it is over the front door of your place.
    • Add your Twitter handle (if available).
    • Select your business category.
    • This place is a private venue, answer yes or no.
    • Click Save
IMPORTANT NOTE: All business added to Foursquare for free are reviewed and published by site moderators. Free listings will take some time to appear online. If you are working on behalf of a business, show progress by taking a screen shot of listing submission thank you page, and share it with the business owner with a message stating “Your Foursquare listing has been submitted, it is pending moderator review before being published.”
Once Foursquare moderators publish your submission, send the link to the owner to check out.

How to Claim your Place on Foursquare.

After adding your place to foursquare, you can now claim it. Note: To claim a place you must pay a one time fee of $20 USD.
  • Search for, and select your Company (added to the foursquare database in Step 3)
  • Check box “I’m the owner”, and click “get started.”
    • Add a contact and billing details – Foursquare listings cost $20 USD for companies outside of the U.S.
  • Foursquare team will follow up to complete the claim process, and give you a login so you can manage your listing.

How to Fix / Update a Foursquare Business Listing 

If your business Foursquare listing has been claimed, then get login access to the account, and update the business information manually. If not, then you need to create a user account and suggest an update (need to be reviewed by foursquare moderators before updating). 
  • Create a Foursquare user account.
  • Search for and select your business on Foursquare’s homepage search bar.
  • Select the “suggest an edit” button at the top of the profile.
    • Update all inaccurate information.
    • Add any missing information.
    • Click submit.
Important Note: If you are updating Foursquare on behalf of a business, you can show the listing progress while you wait for moderators to publish your requested changes. Take a screenshot of the thank you message, share it with the business owner, and state “Your updated business info has been submitted to Foursquare, and pending moderator approval prior to publishing.”


Sunday, February 26, 2017

Using LinkedIn for your Small Business

Using LinkedIn for your Small Business

Today, a LinkedIn profile acts as a business card and the content works as a great networking tool. Although, LinkedIn is a social platform, it’s unique because it’s used more as a publishing channel, as opposed to a sales channel for promoting offers and coupons. It focuses more on the foundation of a business and it’s credentials. But, do you know the rules for using LinkedIn for your small business? If used correctly, LinkedIn can help you reach your small business goals by expanding your network with key contacts and builds your credibility with content.
LinkedIn is effective for almost any type of business, however it’s especially effective for small businesses offering personal services like: financial services, spas, tutoring, real estate, photography, law, daycares, fitness, physicians, medical centres, funeral homes, etc. This is the ideal tool to showcase your credentials. The majority of prospective customers believe online reputation is especially important for businesses offering work related to health, well-being, childcare, and financial services.
Create a LinkedIn page
Signing up for LinkedIn is free! When creating your company page, highlight your services, leaders and employees to amplify your credibility. Connect with groups and local networks in similar industries or business goals.
Use your personal page and small business page as a pay-per-click or SEO campaign
Every small business should include a marketing strategy for search engine optimization. Ensure that your headline contains keywords and terms that increase your findability. The summary or job descriptions is a great place to tuck this sort of content. Run a PPC campaign on both your personal and business page to boost your opportunity for appearing in search engine results.
Blog on LinkedIn
Again, this idea goes back to optimizing your content for SEO purposes. Extend your reach to a greater audience by sharing these blog posts across social platforms.
Endorsements and Recommendations
Furthermore, positive endorsements and recommendations build your small business reputation with the ability to inspire trust in people. Before they even make a purchase from you. Recommendations through LinkedIn are like referrals, a quicker and more widespread virtual version of word-of-mouth.
LinkedIn may seem a little tricky to get a hang of. The key is to embrace the unique and professional nature of this social channel. Keep in mind that the content you would typically share on Facebook or Twitter would likely be different on this platform. Navigate through LinkedIn and get familiar with other successful business pages. Take note of tone and language used in their content when creating your content. Remember to keep it consistent, professional and of course intriguing for your audience.


Saturday, February 25, 2017

How do I manage all of my Business Directory Updates?

How do I manage all of my Business Directory Updates?

BEFORE YOU START to update one of your business directory listings, check them all. When listing info is incorrect it is usually due to human error, or contact info change like moving to a new office, or getting a new phone number etc. This means the error is more than likely on other listings as well.

Step 1: Compare each directory listing against your profile.

  • Go through all your directory listings, line by line, and compare the info to your company profile (contact info, and assets).
  • Look for any errors, or discrepancies between the listing and your company profile.
    • Incorrect contact information: Address, Phone Number, Email, etc.
    • Outdated imagery: Promotional materials, logo’s, etc.
    • Broken links: Website, social media, etc.
Pro Tip: Use a free software like Airi to do this for you! She never blinks, and won’t miss a thing.

Step 2: Take Note of all Errors in a Doc.

Create a document (or Google Doc) and write down each error, and discrepancy you discover.
  • Directory Listing 1 URL: www.directory1.com/mylisting
  • Error: (info found on directory)
    • Update: (info that should be on directory)
Note: Directory updates can take a while to publish if you do not have login access. By taking note of all errors in a document, you have something to reference when checking the status of your updates.  

Step 3: Review Directory Assets.  

After all errors are noted, take a few minutes to review the assets used on each directory.
  • Is the directory displaying an old version of your logo?
  • Do you have new product or service images to add?
  • Does the directory offer the addition of extra assets? (videos, menu’s etc)

Step 4: Submit and Complete Directory Updates.  

Every Business Directory has a different process for submitting listing updates. If possible, login and make the changes yourself immediately. If not, suggest an edit as a “user” or through the directory’s update process. Site moderators will review your submission and make the change if they feel it is accurate. If you are making a big change (address or email or phone number) it may take a few tries, as site moderators want to make sure the request is legitimate before changing a business’ contact information.


Friday, February 24, 2017

How do I get my Business listed on Apple Maps?

How do I get my Business listed on Apple Maps?

BEFORE YOU START: To create an Apple Maps business listing you need an apple ID. Once you have an apple ID for your business, you can begin to create your business listing!
Create an Apple ID for your company:
  • Go to Apple.com and create a company Apple ID
  • Enter company email
  • Create / confirm temporary password
  • Enter first name, last name, and birthday
  • Select and answer 3 security questions
  • Select country
  • Enter CAPTCHA -> Continue
  • Find the confirmation email and enter the verification code to confirm your company Apple ID

Step 1: Store contact info, product descriptions, and marketing materials in a single document.

Take the time to do this once, as a result, you will save hours of searching overtime. Most notably, you should have everything in one place, so you can easily share accurate – up to date – assets with coworkers and employees.
Pro Tip: Use a Google Doc to store, and share your company info and assets. Check out Airi’s Company Info Doc.

Step 2: Go to Apple Maps.

  • Login with your new company Apple ID (email and password).
  • Select your language preference.
  • Select add my business.
  • Read and agree to the terms of service.

Step 3: Add your Business.

  • Search for your company, near your city.
  • Select add a new place.
  • Choose place status. 
  • Enter country. 
  • Choose primary, and two alternative categories. 
  • Enter phone number.
  • Do you accept Apple Pay? (Yes or No).
  • Continue

Step 4: Select Verify Later.

This will allow you to skip the verification process and finish adding your account details. 

Step 5: Complete your Apple Maps Profile.

  • Enter full business address.
  • Move the map PIN to the front door of your building.
  • Enter operating hours.
  • Add website and social URL’s.
  • Continue. 

Step 6: Respond to Apple’s Alert.

Respond to alert: “Answer a call” Coordinate a verification call from Apple to your business. Apple will ask that you prompt an automated call to your business, write down a pin number and enter it online to confirm your location.
  • Call your location to ensure someone will be available to answer Apple’s verification call.
  • Instruct the individual to stay near the phone, and to write down the PIN Apple provides.
  • Prompt the verification call, wait 5 minutes, and call back to retrieve the PIN.
  • Enter PIN to confirm your location / phone number.
  • Note: any remaining alerts from apple will not hinder publication.