Skip to main content

Posts

6 Lead Generation Strategies Using White Papers

It’s clear that white papers are a great way to open doors and make the sales process easier. At this point, you’re probably excited about using white papers. Once you have a quality white paper written, it`s time to use it to generate leads. Use these proven lead generation strategies to attract interest from qualified prospects.

Build an email list with your white paper.
Email marketing remains one of the most reliable ways to make sales. There`s just one problem: how do you get relevant prospects to sign up for your email list? There’s a simple solution: offer a free digital copy of your white paper to each person who signs up.

You can then reach out to each person who signs up for the white paper. Pro Tip: Experiment with different services such as the Hello Bar or SumoMe’s Scroll Box to increase the number of email signups on your website.

Introducing a new product to past customers.
How often have you heard the advice – which is absolutely true! – that selling to past customers th…
Recent posts

Startup Marketing Lessons

My startup experience began in college at what ended up becoming a very successful company. After graduating, I moved on to a corporate role at IBM. As I learned the ropes at an established company, I continued investing and advising startups on the side.

Through each career move, I learned the value of practicing an intentional business strategy. Putting short and long-term goals against decisions and challenging my own choices has been the best way for each of my companies to pivot and evolve when necessary. Here are few of the lessons I’ve learned in my latest endeavor and over the years:

Fast Cash Doesn’t Sell
Going into a prospect’s office and saying I’ll earn your company $20 for every $1 dollar spent on my solution seldom works. It seems too good to be true. While my promise still stands, it can’t be the sole selling point of my product or service because in the customer's experience, there probably was someone who couldn’t deliver on such a bold statement before me.

To be…

What you need to know about lead Generation

Lead generation doesn’t matter for every business. Before you invest in lead generation, read on to find out if it is right for your company.

If you’re selling candy at the local convenience store, then you can aim for an immediate sale. Likewise if you sell other low price products like a $2 pen, your customers are ready to make a purchase right when they walk into your store.

If your business sells complex and high price products, it doesn’t make sense to ask for a sale right away. Instead, lead generation is the better way to go.

Let’s quickly define the term lead generation:

Lead generation is a method of “warming up” potential clients to your business and moving them on the path to eventually buying.

Contrast lead generation to retail sales at a store in your city. For most stores, you probably walk in and buy a magazine or chocolate bar and continue with your day. There’s not much of a “warm up” process in that case.

If you sell to businesses or offer high price services, lead g…

10 Social Media Posts Ideas to Keep Your Small Business Internet Presence Fresh.

Many small businesses find a lot of value in building their internet presence through social media. It gives them a way to share a side of the business that is not all about products and promotions. The best way to establish and strengthen your brand is to share the story that comes with it.

Humanize your business, put a face to the name, and tell people what there is to love about your work besides the features and benefits. Platforms like Facebook, Twitter, Instagram, and Snap-chat give you the tools you’ll need to tell your story from a personal perspective.

Check out these 10 Social Media Posts Ideas to Keep Your Small Business Internet Presence Fresh.:

1. Post in real-time
People are now breaking news in real-time before it becomes official news. It’s no wonder Snapchat is an ever-growing trend. Remember, your posts don’t have to be directly related to your products or services however, what you share should “talk” around your brand. Embrace the rise of real-time social storytelli…

Make Your Cleaning Services Business Stand Out From the Crowd

It’s no secret. competition is booming in the business of cleaning services. But that doesn’t mean that your small business can’t be extremely successful. Don’t throw in the towel just yet. There’s room for everyone, you just have to make sure you get to it first!

The good thing about cleaning is that it works like Mother Nature, it’s inevitable. People are always going to need it, mess happens, and it doesn’t just disappear on it’s own.

That’s proof enough that the business makes sense, but the challenge is how do you rise above your competition? How do you get clients in your area before another company does?

Like most companies, cleaning services work best when you build a good rapport with your customers, so that they will return to schedule regular cleaning services.

First, let’s look at simple and effective ways to engage people to notice your small business, and by that we mean, doing a little more than taping flyers to the community mailbox.

Keep your website updated
This will …

How can I get readers for my blog?

Use Social Media
Social media can be a very effective way of getting the word out about your blog. Platforms such as Twitter, Facebook, Pinterest, Instagram etc can be brilliant at driving traffic.

Just posting your blogs onto social media won’t work very well. Using social media to promote your blog means you will need to put in some time to create genuine and thoughtful posts and connections.

Guest Posting/Blogging
Contact sites you feel you could write a great, interesting post for that would interest their readers. Contact the editors of those sites with a personal, engaging and unique message complimenting them on their site and pitching some ideas for articles.

Make sure you make it clear why you think you can add value to their readers with your guest post. The more information you can provide about what you plan on writing the more likely you are to get a positive response, it’s all about making it as easy as possible for them to make a decision.

Commenting and Connecting
Anothe…

How to Generate Leads with White Papers

What’s the difference between selling $900,000 business software and a $0.99 iPhone App? One requires getting the attention of an executive in a company…

While the other requires a few taps of your fingers. If you’re in the business of selling complex, high price products and services – aircraft, enterprise technology, consulting to name a few – traditional, consumer oriented sales strategies will not work.

Ever wondered why? Let’s take you inside the buying process at a multi-billion dollar company. This example is based on a real bank that spends over $9 billion per year on suppliers and vendors of all kinds including multi-million dollar purchases with professional services firms and technology companies. This is how you generate leads with white papers.

Inside The Corporate Buying Process.
As a sales representation visiting Big Bank Inc, what’s the first thing you try? You might try looking up a prospect on LinkedIn and sending them a cold email (or call).

Unless you’re unusually w…