Image Credit: Facebook promotional photo
Jun 30, 2015, Christophe Tauziet, a product designer at Facebook, shared a shot of the new Facebook logo.
So far feedback on the new logo from Facebook’s 1.44 billion or so users is sparse, and that’s for a few good reasons. Most importantly, the design doesn’t appear to have even rolled out yet — a visit to Facebook.com (logged out) reveals the original logo we’ve known and tolerated for about ten years.
All we currently have to go on is Tauziet’s snapshot of the logo printed on a rolled up t-shirt, which conceals many of the design’s subtleties, but there are some clear changes:
Overall, the design is far more rounded, and a whole heap more friendly. There’s slightly less weight, aided by slightly more contrast, which makes the logotype less aggressive. It is far less corporate, in the ironic manner in which many web-era corporate logos are less corporate.
The "F" logo hasn't been updated to all pages just yet, including the Brand Permissions page. However, it has been added as the picture to Facebook's Twitter account.
Other official pages have received logo refreshes in the past few weeks, from the security badge to the privacy icon. The redesigned logos feature Facebook's signature blue color as a background to create a more streamlined, uniformed look.