Search Engine Optimization in 2015
The change in Search Engine Optimization over the last few years have been quite exciting and, it seems, this trend is set to continue in 2015.
So how today's SEO Professional plan their Search Engine Optimization Strategy in 2015? To help you, here are a few of my thoughts on How to Do SEO in 2015.
Be a Content DeveloperYou should have a content-based SEO strategy in 2015, without a purely content-based strategy, It will be harder to stand out from the crowd. SEO planning needed to get a lot more creative and employ more paid and non-paid elaboration to help content reach wider audiences.
Know About Google Ranking SignalsGoogle is using more and more signals to determine search ranking, and your job will be to fully understand what those signals are, and how they interact.
Google's “mobile-friendly” AlgorithmGoogle's mobile search is started changing the way it ranks site's that lack a good mobile user experience. Mobile-friendly websites have really taken off in the past four years and will only continue to do so in the next.
On-Page SEOSearch Engine is moving forward from getting the exact details of on-page SEO right and more towards ensuring that your pages, products, and content actually meet your website users' expectations.
So what does matter on your website On-Page SEO?
- Website Title and Description
- Image "alt" tag represent similar name as your page content theme
- Keyword Consistency
- Clean URL
- Internal Linking to Related Pages
- Sitemap and Robots.txt
- Page Speed
- Text/HTML Ratio
- Use of MultiMedia
- Social Media Sharing Option
- Website Usability
Be AuthoritativeBecoming an authoritative source for information that meets users expectations more than search engine needs will become exceptionally important. While links still continue to be of primary value, Smart SEO Professional will more and more value other means of creating traffic and audience around a site.
Learn About User ExperienceYou have to need to understand a lot more about user experience and web development to continue building engaging website and content. Having a solid understanding of the latest trends in user experience might add value to your SEO campaign.