Skip to main content

Why Domain Age Is Matter!

One Search Engine Optimization Related question which is often asked is how much domain age is important for SEO or Why Domain Age Is Matter?



Some marketing professionals might suggest that domain age is “not to worry about.” The truth is that domain age evidently matters – but there are other reasons beyond Search Engine Optimization concerns as to why this is true. We will count a number of different reasons.

However, before we continue, it is important to realize that domain age is not about how long that specific domain name has been in your possession. Instead, it means the amount of time that has passed since Google first indexed that particular domain (or saw a link to it). Remember, the site has to be indexed by Google for it to mean that Google considers it 10 years old. Just because you have registered the domain a decade ago does not mean the same thing.

Established Reputation

Many companies are spending a great deal of their advertising budget to build up trust and reputation among their consumer and target audiences.

There are Many websites where you could buy aged domains with established trust and good reputation. While it is hideous task to build and manage online reputation; You might be getting a shortcut towards reputation management when you buy a domain that has an established reputation over time.

Where to buy old domains?: Here's few websites offer Domain Auction.

Traffic

If you are buying an aged expired domain, you are more likely to getting at least some traffic along with it. This is why many internet marketer are looking for a expired domain that has been around for some time. This can save you both time and money, but remember that you are likely paying more for a domain that enjoys a great deal of traffic.

Old domains may carry more weight due to their past records (i.e. old backlinks pointing to them) – this can be a good point to consider but then again if you are serious about your brand, keep in mind that an established domain already has associations and history before you own it and they might be hard to conquer.

The Trust Factor

It is important to remember that Google gives “trusted and user-friendly” websites higher preference on their organic ranking. This means that in order to safeguard against fraudulent websites that are here-today-gone-tomorrow. How many times have we seen a website flourish; only to be gone in a few months after potential advertisers have given them their money?

Simply put, established sites are more credible than those that are just starting up. Especially if you are starting an online business where you are going to sell products, it is important that your prospective buyers are able to look at your domain age and feel comfortable – assured that you are going to actually provide them with their purchased product.

SEO & Ranking in Google

As we already know about, There is a certain amount of debate about exactly how important domain age is to your ability to rank well, but testing and experience by SEO professionals paints a pretty clear picture that an older domain age competes for rankings a bit better. In fact, Google has even stepped forward to tell us a little bit about the importance of domain age, though as usual they’re still holding their cards close to their chest.

Here’s the basics of what we know:

  • Domain age is a factor in determining Google rankings, and a part of our SEO.
  • Sites are significantly devalued for the first few months after Google first discovers them. It is extremely challenging to rank well for competitive terms in those first few months. In fact, some SEO professionals simply won’t work with brand new domains.
  • According to Google’s Matt Cutts, the difference between a domain that’s 6 months old and 12 months old is very small

What Google’s matt Cutts has to say on domain age, Here is a video from Google’s Matt Cutts on the subject:



One of the very important things to note here is that Matt does not say that domain age doesn’t matter. There are a handful of people out there who insist this is the case, and cite Matt Cutts as the source. In point of fact, he clearly indicates that very young domains will struggle to rank, and goes on to mentions the difference between domain ages, saying that they are small… clearly indicating that there is, in fact, a difference.

“The difference between a domain that’s six months old vs one year old is really not that big at all. As long as you’ve been around for at least a couple of months, you should be able make sure that you can show up in search results.”

But as with all things in the SEO world, domain age is just one of many, many factors and it is certainly not one of the biggest factors (those would be on-page optimization and backlinks). Older domains will certainly have a little bit of an edge, but the importance of their age is often confused with the fact that older domains also tend to have a lot more backlinks (and natural backlinks) just due to the fact that they’ve had so many years to acquire them.


What do you think about domain age? Share your tips and tricks in the comments.

Comments

Popular posts from this blog

The Philosophy Behind Link Building

Among Internet Marketer, there seems to have controversy when it comes to baclinks, link building strategies & it's importance. if you ask a group of online marketer, What is a backlink?, Why are backlinks So Useful?, How do search engines evaluate backlinks?, importance of backlinks in seo? link earning, etc you'll get different & vague answers from them.

To make you clear, in this post I'll write simple to understand definition of Philosophy Behind Link Building & to help you make sense of what's backlinks truly harmful for your website.

So, What is a Backlink?
A backlink is a clickable piece of text or an image that links one website, webpage, or files to another. As an example here is a link to the Local SEO Consultant at this website, which is surrounded by the anchor text "Local SEO Consultant", So, we’ve got the answer of most important question out of the way.

Backlinks are also knows as Internal Links, Inbound Links & Outbound Links.…

6 Lead Generation Strategies Using White Papers

It’s clear that white papers are a great way to open doors and make the sales process easier. At this point, you’re probably excited about using white papers. Once you have a quality white paper written, it`s time to use it to generate leads. Use these proven lead generation strategies to attract interest from qualified prospects.

Build an email list with your white paper.
Email marketing remains one of the most reliable ways to make sales. There`s just one problem: how do you get relevant prospects to sign up for your email list? There’s a simple solution: offer a free digital copy of your white paper to each person who signs up.

You can then reach out to each person who signs up for the white paper. Pro Tip: Experiment with different services such as the Hello Bar or SumoMe’s Scroll Box to increase the number of email signups on your website.

Introducing a new product to past customers.
How often have you heard the advice – which is absolutely true! – that selling to past customers th…

How To Improve your Online Retail Store’s Search Engine Optimization

You know the math right, According to the National Retail Federation’s annual consumer spending survey conducted by Prosper Insights & Analytics, consumers plan to spend an average of $935.58 during the holiday shopping season. Total spending includes gifts for others, self-spending, food, flowers, decorations and greeting cards for Christmas, Hanukkah and Kwanzaa. Total planned spending this year is second only to the record total spending in 2015, at $952.58.

NRF Expects online retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion. Retailers are expected to hire between 640,000 and 690,000 seasonal workers this holiday season, in line with last year’s 675,300 holiday positions.
In our last article I talked about how November Replacing Black Friday & Cyber Monday for USA, UK & Canadian Shoppers.…