What is Organic Traffic?"Organic traffic" is traffic that comes to your blog as a result of search engine natural/free/unpaid search results. When a search engine like google returns its search results, it usually gives us two type results: organic and paid.
Organic search results are the webpage listings that most closely match the user’s search query based on relevance, also called “natural” search results. Paid results are basically advertisements — the Web site owners have paid to have their Website display for certain keywords, so these listings show up when someone runs a search query containing those keywords.
So when anyone click your webpage link from the search engine “natural” listings and reach your website, your website get a organic traffic.
How to Increase Organic Traffic From Google?So, you want to get more organic traffic from google to your blog?
all you have to do is make sure your blog is displayed in google organic search results. Everyone wants to achieve higher google organic rankings, That’s because google organic search traffic is a proven.
The only trouble is, SEO keeps evolving, and no-one wants a penalty because of practicing the tricky methods. Google has been rolling out updates, ranging from Panda to Penguin to Google EMDs (exact match domain names) and just recently, the (PBN) Private Blog Network deindexing updates to prevent search spam.
So what I'll do to increase my blog google organic ranking?
I'm not going to suggest you to hire SEO Professionals, instead I would suggest you to do it yourself. Whether you’re an internet newbie or expert, the following actionable tips will increase your blog google organic ranking:
Focus on 'long tail' keywordsLong tail keywords are phrases which can be very specific to your business. For example, if you blog about office cleaning and janitorial service in Toronto, trying to target ‘cleaning Toronto’ will have high competition levels from other blog and achieving a high google organic rank for this keyword will be difficult.
Instead, aim for long tail keywords which relate to a specific product or service, e.g ‘office cleaning service in Toronto’. This is more likely to target searchers who are using specific search terms to find the exact service they need. These specific, or niche, long tail keywords tend to have low competition levels and are therefore easier for your blog to gain high google organic ranking.
Consistent and Fresh ContentIf you’ve decided you want to dedicate time to your blog, then it’s vital to make sure you are able to do this consistently. If you have written 5 blogs then don’t publish these all at once; instead, stagger them regularly across several weeks. Google rewards content which is fresh and provides useful information for users. Plus, regular blogs/articles positions you as a credible resource and enhances the authority of your website.
Create Valuable ContentContent, is ultimately what every user is searching for – in some form or another. It may be articles, video, wikis, blogs, or other social media, but it is all content, and the Useful and informative of it you have, the bigger your slice of the Google pie will be. If you have More valuable and useful content than other sites for a given search keyword, which site do you think Google is going to send its organic traffic to if its desire is to give the user the best results and experience possible? to your website.
Google is always going to remain committed to providing the best experience that it possibly can for users, and if your content is deemed as ‘low quality’ by Google, then its ranking will drop as they will see it as being of no use to their search engine users.
The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.
Ethical Link BuildingThere has been a lot of chatter about link building following Google’s crackdown on the spammy links which previously dominated SEO. Keep in mind when you build links for your blog:
- Avoid spamming
- Aim to provide value to users of the sites you want a link from
- Provide links to content relevant to the site you want a link from
- Prevent stuffing the anchor text with lots of keywords
- Avoiding being too promotional on Social platforms
- Aim to contribute
There are many ways of finding ethical link sources around the web, here are a few different types of websites that could provide a link opportunity:
- General directories
- Local business directories
- Bookmarking websites
- Social websites
- Reach out to related bloggers to write about your blog
- Participating on related community
- Answer question on Q&A sites like quora
- Write Guest Posts
You can also assist in effective link building without the help of any other sites, simply by building internal links within your own website. If you are creating content about a specific aspect of your business, then link to the related page(s) within your site. This shows Google that what you are talking about is relevant and can encourage visitors further into your site.
Pay Respect to Google Webmaster GuidelineSome people think that they are clever enough to outsmart Google. But they’re not. Though underhand tactics can gain momentum for a site, this is always for the short term. Google inevitably finds out, punishes your site and you end up in a far worse position than you were in initially. Dedicating time and planning to a well thought out SEO Strategy will see your blog reap the rewards in the long term.
Optimize for your Blog Reader not for Search EngineTo do everything you possibly can to improve your website’s SEO, optimisation needs to be a priority when you create, edit or update any of your content. This starts by writing meta tags for each page of your site which gives search engines a clear description of the content on each page. The most important meta tags are meta titles and meta descriptions.
Optimize your blog post title
The title provides a short description for each page which tells the search engine about the content of the page – this should contain keywords as near as possible to the start of the descriptions.
Optimize your blog post description
Descriptions are for search engines too, but they also provide info to users about the content within each page. This is your chance to entice search engine users to click through and browse the services or products that you have to offer.
Try to Lower your Blog Bounce rateAs usability is at the heart of Google’s SEO practices, their algorithms monitor how long users stay on a site – widely known as a website’s ‘bounce rate’. A high bounce rate indicates that the page didn’t contain content that was relevant to the user, or that the page offered a poor user experience. You should continue to strive to keep your website's bounce rate as low as possible by identifying factors which could be causing your users to leave your site.
Make the most of Google's Keyword PlannerGoogle’s Keyword Planner provides a fantastic starting point for businesses that want to find out which keywords they should try to rank well for. Google’s Keyword Planner was originally created for their AdWords users, but you can still use it without paying to advertise.
Simply type in some key phrases that you think your customers will use to try to find you. Google’s Keyword Planner will deliver a list which details the number of monthly searches for these terms, as well as the competition level for each. This helps businesses to identify the most beneficial keywords to target throughout their content.
Find and Get involved in related online communityProviding useful content to your online customers cements your authority within your company’s niche. Invite your online audience to ask questions and provide feedback to gauge opinions about the products that you deliver. Not only does this give you an insight into what your potential customers think and what they want, it also gives your website authority within Google rankings as you are providing what users are looking for – useful content.
Get SocialSocial signals are already impacting Google Organic Rankings and many industry experts believe that will only increase. In a study conducted by Searchmetrics, seven social media activities ranked in the top eight factors that contributed towards SEO – particularly Google Plus.
Constantly Test & OptimizeYou’re not quite done yet! The web is a living medium, and it’s never too late to better optimize your blog and content. There is always room for improvement, so don't be afraid to test and make changes in your blog. You would be surprised at how the smallest change can often result in the biggest change.
That's a pretty good start covers tactics that can help you increase your blog google organic ranking and traffic. Hope you find this post helpful.