When it comes to One Page Websites SEO, make sure you're matching Strategy Appropriately. It's very hard to win with single page, and there's often a lot of domain authority value (if the site/page earns lots of links) that goes unspent, meaning you could have more pages/content that could rank well if you added them to the site.
Here are a few SEO Tips for One Page Websites you can use to increase your One Page Website organic ranking and attracting more organic traffic.
Single Page Website ContentDon't be scared of website size. Have as much content in there as needed to inform and provide regular call to action throughout. Make sure your One Page Website build with semantic markup and structures, Good semantic structure will help search engine like Google understand what your website really about.
Don't stuff your title and description with many keywords - I am guessing you're about a single product or service. Often people try to put too much in key areas, forgetting that Google will pick up miscellaneous other terms from the page and have it rank for it as well.
Great Content? no, you need Stunning Content.
Many experts talk about their “great content” that it reminds me of this line from The Incredibles:
EVERYONE CAN BE SUPER! AND WHEN EVERYONE'S SUPER....If your site is going to be only one page, that one page needs to be amazing. Parallax scrolling and fancy CSS3 animation can make your single page websites look cool, but what makes yours different from all the others out there?
NO ONE WILL BE.
That’s not to say you have to get batty and put something unrelated to your business in your one page website. But it does show that people are attracted to things they’ve never seen before. Make sure your content is not only worth linking to, but also outstanding enough to be worth sharing.
Another thing to remember is that Google loves websites that stay updated, so make sure some of your content can be updated to stay fresh. Perhaps have a weekly news section that can be updated as needed. It'll help increase your One Page Website Google Organic Ranking.
Stick With PaginationGoogle search robots have traditionally favored sites that were paginated, but in the case of one-page sites where multiple pages do not exist, you need to restructure the format by making sure that the site is not left without organized pagination.
This can be done by creating clear and discrete sections, each of which should be devoted to separate purposes.
By doing this you also automatically make site navigation a lot easier. Separating the content into distinct sections also gives you the opportunity of defining appropriate keywords for each section and thereafter optimizing it for that particular section.
Internal Anchor Link OptimizationBeing a one-page website there are obviously no separate links or URLs to optimize, so you only have the anchor link to play around with. These links are employed to let users jump to different sections in the same web page. Now, these sections can only be optimized by optimizing the relevant anchor links.
For optimal results this can be done by using DIV ids as the anchor links, and then using the links on the navigation bar. For example, if there’s a section devoted to SEO on the one-page website, the DIV id may be named as <div id=“seo-services”>.
The anchor link can be created as <a href=“#seo-services”>SEO+Services</a>. By this simple operation, you have managed to generate a URL that is completely functional and search engine-friendly on the webpage.
Backlink is Most Important for One Page WebsiteBacklink is important for all sites, but it’s especially crucial for One Page Websites Ranking without an abundance of content. Since your usual on-page optimization may be limited, you’ll need to rely even more on backlinks to drive organic rankings and traffic.
The main advantage you have here is time. Take all the time you’d normally spend on blog posts and page content, and use it to build relationships that can eventually earn you quality links.
You’ve read plenty of online articles on different ways to earn links, so now’s your chance to actually go and try a few of the lesser-known tactics. These can be 404 link building, unlinked brand mentions, guest blogging, and earning backlinks in real life.
Keywords are Even More ImportantYour keyword research has to be extremely thorough. You need to know exactly which keywords will get you the best results, and where to put them in your One Page Website.
You’ll probably have to pick and choose the very best keywords since you won’t be able to put them all in. This means making tough choices about what to leave out, so spend some extra time on your research.
Use H1 Tags in Every SectionsSingle Page Websites are the rare exceptions to the “only have one H1” rule for entire website. In the case of a single-page website, all you need to keep in mind is to use an H1 tag separately for each section and leave the bot to sort out by itself all the information- this is not difficult as the H1 tag serves to indicate that the content following it is distinctive.
Break down content into Sections with inline anchor linksEven though it is One Page Website, it needs some sort of structure. The best way to do is to use DIVs and inline links.
Let’s look at how this can be obtain. First, give each section’s DIV an ID:
Then Simply link to it:
<a href=”# our-service”> Our Service </a>
When linking to a section of your site from another site, your HTML would look like this:
<a href=”http://www.w3storm.com/#our-service “>Our Service</a>
Track everything with Google AnalyticsYou should be doing this for all your sites, but you’re going to need to pay very closer attention with your Single Page Website.
In larger sites, if a page isn’t performing, you can still get traffic from other pages. With your tiny site, it’s crucial that you dig into your analytics and use the data to make changes.