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Showing posts from July, 2015

How to Fix Common Mobile Content and Usability Issues

From last year mobile became dominant device for search query, and from April 21, 2015 google's mobile friendly search algorithm update (Commonly known as Mobilegeddon, which is designed to give preference to mobile friendly websites over non-mobile friendly websites), it is your responsibility to make your site mobile friendly in order to claim higher position on search result.

A recent research revealed that Search is 48% mobile user's starting point, and it's increasing rapidly. The analysts of RESEARCHANDMARKETER says that the global mobile entertainment market to grow at a Compound annual growth rate (CAGR) of 17.82% over the period 2014-2019.

The forecast is simple, mobile is taking over the control, and search engine like google and bing taking steps to adopt it. To help you, ensure that your website is good to go with this, here are few common mobile content and usability issue and solutions in Search Engine Optimization Prospective.

In this article, we'll cov…

New Research Methods and more Features out in LinkAssistant Rank Tracker

Keywords are the foundation of any SEO campaign. Optimizing for the most cost-effective, relevant search terms is sure to bring you the desired rankings and traffic and save big in the meantime, both time- and money-wise. Spot-on keyword ideas from Google Webmaster Tools, Analytics, and AdWords DOWNLOAD RANK TRACKER FOR FREE Obviously, the more of the right keywords you can target, the better. Alas, finding those gets increasingly difficult: with Google Autocomplete closing its API, many free keyword tools (like Übersuggest) may stop working — unable to get the data they were built upon. But here's the good news: even after the API shutdown, Google Autocomplete will still be available in your Rank Tracker. And here is the even better news: in today's update, we've added 3 new keyword research techniques to Rank Tracker's 17 existing methods, letting you get even more valuable keyword ideas right from Google: 1. Keywords you already rank for (Google Webmaster Tools)
2. Ke…

Search Engine Optimization in 2015

The change in Search Engine Optimization over the last few years have been quite exciting and, it seems, this trend is set to continue in 2015.

So how today's SEO Professional plan their Search Engine Optimization Strategy in 2015? To help you, here are a few of my thoughts on How to Do SEO in 2015.

Be a Content Developer You should have a content-based SEO strategy in 2015, without a purely content-based strategy,  It will be harder to stand out from the crowd. SEO planning needed to get a lot more creative and employ more paid and non-paid elaboration to help content reach wider audiences.

Know About Google Ranking Signals Google is using more and more signals to determine search ranking, and your job will be to fully understand what those signals are, and how they interact.

Google's “mobile-friendly” Algorithm Google's mobile search is started changing the way it ranks site's that lack a good mobile user experience. Mobile-friendly websites have really taken off in…

How Google Handles New Top Level Domains (TLDs)

In a Recent Google's Webmaster Central Blog Post, Google's John Mueller explained how Google handles new top level domains (TLDs) such as .guru or .how. The nutshell is, there are no TLDs that Google finds preferential to others; they are all treated equally in rankings.

Here are the details Google published on this topic today:

Google does not favor any TLD Google's systems treat new gTLDs (generic top-level domains) like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in a search.
Googlebot can crawl and index IDN TLDsInternationalized domain names (IDN) TLDs such as .みんな can be used the same as other TLDs. Google treats the Punycode version of a hostname as being equivalent to the unencoded version, so you don't need to redirect or canonicalize them separately. For the rest of the URL, remember to use UTF-8 for the path and query-string in the URL, when using non-ASCII characters.
A .brand TLD has the same weight as a…

Customization Features in SEO PowerSuite's Reports

There's a whole lot of ways you can personalize SEO PowerSuite reports already: these drag-n-drop customizable let you hand-pick the data and tailor-make the look of your reports. But — psst — we've just made them even better — and in a whole 4 ways! New in SEO PowerSuite reports: Tag filteringCustom color schemesAdjustable time ranges for graphsHTML editingTRY THE NEW FEATURES It's time to get creative and build your perfect report template — the one that'll totally win clients over, for good. 1. Use tags to filter data shown in reports The latest SEO PowerSuite update lets you specify tags in report settings to filter the data you include in your reports — so you can run reports for a certain portion of your keywords in Rank Tracker, pages in WebSite Auditor, backlinks in SEO SpyGlass, and link partners in LinkAssistant. How-To: In your SEO PowerSuite app, navigate to the Reports module, select the template you'd like to customize, and hit the  button. Click  to a…

5 Steps to Automate Your Google Analytics Reporting

If you love analytics and relay on google analytics for your website insights then without a doubt, you're looking for ways to make Google Analytics Reporting easier and faster: Automation it is.

Today, I'm going to guide you through how you automatically keep up-to-date with your latest Google Analytics Data directly with Google Spreadsheet. If you’re just getting started with Google Analytics or if you are Google Analytics Ninja looking for ways to Automate Your Google Analytics Reporting, this article is for you.

Setting Up Your Automated Google Analytics Report Here’s how you can get set up with your website google analytics reporting with Google Spreadsheet. You don't need to click around in Google Analytics and export reports anymore, this 5 Steps will do everything for you.
Step 1:
install the “Google Analytics” addon for Google Sheets

Step 2:

Open Google Spreadsheet, and Create a New Report in the “Add-ons” Dropdown

Step 3:

When the pops up come in fill the form with a…

How To Perform an Perfect SEO Audit of Your Website

Doing an Perfect SEO Audit is a tremendous task. You need to approach this from different angles, have a defined structure of what you wish to accomplish and you have to use the right tools to get the job done perfectly.

Can I do it too? Of course. Just follow the steps below:
Step 1: Perform a Crawl on the website In this step you'll crawl your website for find out technical problems your website might encounter.

I recommend using Screaming Frog's SEO Spider to perform this crawl (it's free for the first 500 URIs and £99/year after that).

Alternatively, you can use Xenu's Link Sleuth; but keep in mind that this tool was designed to crawl a site to find broken links. It displays a site's page titles and meta descriptions, but it was not created to perform the level of analysis we're going to discuss.

Screaming Frog SEO Spider is a free small desktop program (PC or Mac) which crawls websites' links, images, CSS, script and apps from an SEO perspective. It go…

Cool Content Creation and Marketing Tools

For content creators, the right tools can help in several ways, from helping you organize your thoughts, come up with great ideas, and create a wider variety of content. And for content creators who also manage contributions from others, there are tools that can help streamline the pitch, submission, and editing processes.
Here are 25 Cool Content Creation and Marketing Tools that help. Editorial CalendarsWhether you are a one-person content creator or part of a content development team, editorial calendars can help you keep things on track. For businesses that tend to focus on revenue-generating projects, editorial calendars also keep you from forgetting to update the blog that attracts business. Here are some tools to use. Google CalendarLooking for something simpler? Google Calendar also does a great job at allowing you to manage content dates with people both inside and outside of your organization. If your content creation lies within your organization only, Outlook Calendar also wor…