Monday, August 31, 2015

Google Local Makeover: Local '7 Packs' Gone!

Old Google Local Search Result
Old Google Local Search Result

7-Packs Now 3-Packs

Whether you call it Google Map Listing, Google Places Listing, Google Local Listing, Google Plus Listings, Google My Business Listings, or the Google '7 Pack', the set of seven listings that frequently appear at the top of Google local search results has changed notably in recent weeks.

It was predicted that sooner or later Google will switched to 3-pack from 7-pack layout when google first rolled out 3-pack listing for restaurants, nightlife, entertainment and hotels, back in November 2014 in the US search.

Google has been testing a new local listings format and officially launched the new format a couple of weeks ago. In the language of a Local Search Engine Optimization Expert, the 7-pack is now a 3-pack. The local pack is not just showing fewer business listings, It is also eliminates the address and phone number from individual results and redesigned to fit more with the mobile user interface.

Here is a picture of the new local pack, displaying only three results:

New Google Search Result
New Google Local Search Result

Exact Addresses Removed

Google has removed specific addresses from their local listings, instead only showing the street name. This requires a searcher to either click through to the website or the map listing in order to get the exact address.

Phone Numbers Removed

Google Searchers will no longer have easy access to the phone number of the business. They now need to click through the listing or get the number from the website. The mobile version (detailed below) doesn’t display the phone number but does have a “Call” option for each listing.

Google+ Links Removed

Google has also removed the Google+ links that we have all become familiar with. Because Google has pushed for local businesses to claim their page officially, this change is pretty interesting.

Business Category Added

The Business Category you choose for your listing is now showing in local search right below your business title. Category is critical to being considered relevant on any given search result and should be chosen carefully.

Store Hours Added

They have also added in store hours, including opening and closing times, depending on the time of day of the search.

Reviews No Longer Labelled “Google Reviews”

Gone are the labels on the reviews listing them as “Google Reviews.” Now they are simply called “reviews” with the number of reviews for each business still included.

No Flyouts

We are used to being able to scroll over local listings to see the local card for the business displayed on the right hand side. This no longer happens, to see the “Card”, you have to click through to the secondary local page.

Why The Change?

According to a Google spokesman: "We are constantly exploring the best way to bring a better search experience to our users. This update provides people with more relevant information, including photos, reviews and prices, for searches that have multiple results for a given location."

Where Clicks Go?

Unlike the previous layout, clicking the business name no longer takes you to the business' website. Instead you are redirected to an new expanded view of the local listings with the selected business' profile highlighted.

It should also be noted that while desktop results provide icon links for directions and the business' website, mobile searches provide a 'click to call' icon instead.

New Google Mobile Search Result
Mobile Google Local Search Result

How it Looks on Mobile?

Mobile also sees the complete address moved, with “Call” being the notable option here.

What Does This Mean for Local Businesses?

Well, that depends on how heavily your business relies on Google Local Listings and where you ranked before the change. If you relied heavily upon your local listings and were ranking fourth or lower, you may see fewer leads.

On the other hand, if your business ranks in the local top three listings, Google has effectively removed four of your nearest competitors and that could earn more clicks, calls, and visits for your business.

This also means that if you’re not in the top 3 listing, then you better start working on your local SEO Contest. I believe the update will now place an even higher emphasis on getting reviews and building out your citation profile.

Summary

If you are entirely relying on Google's local listings to drive traffic to your website, you're doing it wrong anyway. The businesses that are most successful with generating leads from search are those that are ranking well in local as well as organic listings. While Google's local listings used to be an option for those who ranked well, they now represent nothing more than a degraded user experience for your customers and Google's.

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Friday, August 28, 2015

8 Ways to Protect Your Site From Google Panda Penalties

Google Panda Algorithm Update

Back in February of 2011, Google released a major update to their search results ranking algorithm known as Google Panda Update. The significant algorithm update aimed to lower the rank of "low-quality sites" or "thin sites", and return higher-quality sites near the top of the search results.

As of today, Google released 28 panda algorithm update and last one (Panda 4.2) was July 17, 2015. you can read about all google algorithm update from Moz Google Algorithm Change History Timeline.

If you run a website or blog and want your site stick to the top of Google’s search result, Here’s My Tips to Protect Your Site From Google Panda Penalties. Alternatively, you can read Google's Quality Guidelines.

1. Write Fresh and Quality Content, and Don’t Worry About Length

If you read SEO guides (many of which are outdated SEO Guides), you may find ongoing debate about what will be content length for website pages and blog posts,.

What is The Ideal Content Length?

Actually there are no rules, except opinions. Some experts believe 300 to 500 words work best while others say content should be 1,000+ words.

In my opinion, Making content larger or shorter doesn’t guarantee success or failure; your content should be as long as it takes to deliver the message to your user, and no more.

I've seen many websites ranking higher with a very little amount of text. So don't worry too much about content length, make sure you write fresh and quality content regular basis.

2. Identify Redundant Content and Remove Them

Do a quick check on your website if there's duplicated and outdated information on it. This kinds of content can hurt your website ranking and lead to penalty, now might be a great time to clean it up.

Here are a few tips to Identify Redundant or Obsolete Content.

When review or write content, Ask yourself
  • Is this page/post necessary?
  • Does the information exist elsewhere?
  • Is it still current and relevant?
  • Does it do/say something?

3. Create Natural Link Profile

A natural link is a link obtained when a visitor shares your site on his or her own website, blog or other site. Let’s say the purpose of your site is to discuss cleaning services and you writing a article about "carpet cleaning service toronto".

You might link your article to some carpet cleaning mainstream media articles and internal link within your website. What you probably wouldn’t do, however, is link directly to competing sites trying to fill the cleaning niche. In a post-Panda online environment, this is a mistake.

Google Panda is all about Quality and Relevancy. Your site Quality and Relevancy ca be increase by linking to other related sites and content whether they’re your competitor or not. Your readers will surely appreciate it, and hence, The Google will too.

4. Target Natural Keywords

Outdated SEO advice may refer to something like this: select one or two keywords most closely related to page or post and insert them into the content as much as possible. This tactic was really good before panda update, But by panda algorithm Google see right through this, and treat it as a Unethical SEO Practice.

If you want to rank for a phrase like “clean my carpet,” you do not need to repeat the term exactly in your website, instead you may use "immaculate my carpet," which will google see similar to “clean my carpet,” If you use “immaculate” instead of “clean,” you'll have opportunity to rank for both phrases.

Why?

Because, Google’s algorithm uses Latent semantic indexing (LSI), which help Google identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings.

5. Pay Attention to Website Navigation

It's under google's website design guideline. Improving your website navigation can have a positive impact on your site ranking. No amount of excellent content will be worth anything if your users can’t find their away around your site.

Navigation Best Practice:

  • Keep menus consistent and logically arranged.
  • Use internal linking whenever appropriate.
  • Verify there is text navigation, not JavaScript or Flash navigation that spiders can’t see.
  • Make sure you at least have text navigation on the bottom of the page if there aren’t any spiderable navigation links in the top navigation.


6. Avoid the Shortcut Methods

A lot of SEO experts claim that they have short cut method (Usually they keep it secret from their client) to rank higher on SERP.

Shortcut method may works on very short-term basis, But there’s a risk involved in tricky shortcut method.

What and Why?

The problem occurs when google's spider finish analyzing your website and find tricky method that you/your expert implemented to dodge google.

The only way to get rid of it and get your rank back is if you find your SEO expert did or doing any Shortcut Method on your website, abandon the expert and clean your content.

7. Stop Guest Posting

Don't get me wrong, I still believe that Guest posting is an effective and killer way to build authoritative links. But it shouldn’t be the one and only one strategy for your website marketing.

Remember what I already said about Natural Link Profile And a site with a too many links from one source (like guest posts) may penalize your website.

Also, There's a very real risk that Google will belittle links coming from guest posts. There’s too many people guest posting on an industrial-scale and it has footprint.

8. Anchor Text Diversity

The question of Anchor Text Diversity is heavily debated. In the past, experts believed that Anchor Text Optimized Backlinks is the key to dominate in the search rank. Again, Anchor Text Optimized Backlinks doesn’t look Natural Link Profile to user or Google.

Today Anchor Text Diversifying for link is a must. Since Google use Latent semantic indexing, you don't have to worry much about anchor text. Use mix of brand, domain, webmaster name, and keywords as anchor text more often.

Panda actually is less about backlinks, but more about quality and content. I deal with manual penalty removal for my client website, but this is another pair of shoes and has nothing to or with panda or penguin.

Did you receive a manual penalty message within the Google Webmaster Tools? Please leave a comment below.

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Thursday, August 27, 2015

PPC vs SEO : Which One is Better For My Business?

PPC vs SEO

When it comes to increase website traffic through search engine, you have two basic options: Pay-Per-Click (PPC) Advertising or Search Engine Optimization (SEO). I love SEO and PPC and have been using both Marketing strategies on a mixture of clients for over seven years, yet I'm often asked which one is better. Today I'm going to share their major differences, advantages and disadvantages with you.

Pay Per Click Advertising on Google, Bing and other sites is a quick and easy way to get listed on their search result for the keywords that are related to your website. Unfortunately, PPC is expensive and you can get traffic for free by achieving high rankings in the search engine organic search results.

In Search Engine Optimization, You will need to follow SEO best practices to get higher ranking and display more often in search engine result. It may take time to reach the top of the organic results, but the free, highly targeted traffic will probably prove to be well worth the investment.

What is the difference between PPC and SEO?

Position: Search Engine Optimization focuses on organic search results which are displayed in the main body of the search engine result pages. PPC listings are displayed as the ‘sponsored links’ at the top of the page or on the right hand side column.

Organic search results include all web pages which the search engine determines to be relevant to the user search query, while PPC reflects a targeted Search Engine Marketing Campaign and may show results only in a specific geographic area, time specific, user Operating systems, Carriers and few more.

Promotion Results: With an organic Search Engine Optimization campaign, a new website may take 1 to 18 months to show up on Search Engine Results. However, SEO results in continuous traffic over a longer period of time.

PPC can give an initial boost in traffic and is useful when launching a brand new website which is not yet appearing in organic results or you want create a buzz. However, when you stop the PPC campaign, the traffic stops immediately.

Perception: Organic Search Engine Optimization results in an Search Engine Marketing campaign are seen to be unbiased and have a higher level of credibility. SEO rankings are unpaid and based on the relevance of the webpage to the keyword but with PPC, the more you bid on a given keyword; the higher your advertisement is displayed for that search. The higher the position on the SERP page (Organic or PPC), the more trusted it is by searchers; the more likely it'll get clicks.

Price: With an SEO and/or a PPC campaign, there may be an initial set-up and ongoing fee if you engage an SEO or PPC specialist to create a campaign for your website. With an SEO campaign, there is no cost per individual click or visitor. However, with a PPC campaign, there is an ongoing cost per click or visitor – the greater your budget, the more traffic your website will receive.

But which approach is better for my business? 

It depends on your needs and budget. If you want more traffic fast and are willing to pay for every visitor you get, then PPC might be right for you. But if you're operating on a small budget, it may make more sense to invest time in chasing high search engine rankings through SEO.

In the long term, SEO is better because it delivers long lasting results.

  • To achieve high rankings in the search engine organic search results, you have to develop SEO-friendly website, original content, and related authority Links that point to your site. It may take times to get high rankings with SEO. Fortunately, most websites keep their rankings for a long time.
  • In the long run, SEO is a much better value than PPC. If you have a business that is meant to stay, SEO is the way to go.


In the short term, PPC is better because you are forced to improve your website.

  • PPC is great because it provides instant results. You will get the first visitors minutes after the launch of your PPC campaign. Unfortunately, you won't get any more visitors as soon as you stop paying.
  • If you use paid search marketing, your website will get visitors because you pay for them.

The fact is that, if done correctly, both PPC and SEO can get you on the first page of the search engines for your targeted terms. However, each has its respective advantages and disadvantages as I mentioned above.

Please leave a comment below on which Marketing Strategy you feel is best and why to help continue the debate.

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Thursday, August 13, 2015

Are You Still Practicing Outdated SEO Tactics: 11 Tactics To Avoid!

11 Outdated SEO Tactics to Avoid

Last week, I wrote about SEO Best Practice in 2015 and On-Page SEO Checklist, So I think I should write about SEO tactics that don't work anymore. In this article, I'll tell you what outdated SEO tactics don't work and why.

Search Engine like Google always improving their search algorithm to give you the fresh, relevant and authentic result based on your query. Because they don't want to see you unhappy with their search result and don't want to see you switching to others search engine. To keep you happy and serve you the fresh, relevant and authentic result, they managed to develop state of the art search algorithm.

Search engine optimization has changed over the years, are you still practicing outdated and ineffective SEO strategies? outdated tactics you are using actually do nothing to improve our search engine rankings. So, Stop wasting your time on outdated SEO strategies.

To help you save your precious time and money, I'm going to discuss below outdated, ineffective, and obsolete SEO strategies you should stop using right now.

Tactic #1: Meta Descriptions

Some SEO Professional believe that Meta Descriptions help increase search engine ranking, and if you are on that side, my friend I would like remind you an old announcement from Google in back in 2009 that they won’t have an impact on the rankings of a web page algorithmically.

Why?


SEO Experts Opinion About Meta Descriptions

MOZ says…
“Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are webmasters opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they’re looking for.”

Search Engine Land says…
“The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing.”

The next question you might ask is, Still it matter? Yes, it is important Because, your website meta description provides the best chance of search engines displaying the snippet of text right below your website title and URL. A Descriptive and well-written meta descriptions have been proven to lead to significantly improved click-through rates, And if it's missing Google will show text from your website content.

Tactic #2: Exact Match Keywords

Stuffing Exact Match Keywords in the website do not help increase your website search engine ranking. Keywords do not need to be repeated exactly throughout your website.

If you want to rank for a phrase like “clean my carpet,” you do not need to repeat the term exactly in your website, instead you may use "immaculate my carpet," which will google see similar to “clean my carpet,” If you use “immaculate” instead of “clean,” you'll have opportunity to rank for both phrases.

Why?

Because, Google’s algorithm uses Latent semantic indexing (LSI), which help Google identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings.

Tactic #3: Google Authorship

In June 2011, When Google introduced their Authorship Markup, SEO experts were thought that it's the future of search engine optimization, Today it is just another quest of Google.

Why?

August 28, 2014, John Mueller of Google Webmaster Tools announced in a Google+ post that Google will stop showing authorship results in Google Search, and will no longer be tracking data from content using rel=author markup.

Here's few recent article about google authorship published in Search Engine Land and written by SEO expert like Danny Sullivan.


The nutshell about Google Authorship is, it won't help your website rank higher in the search.

Tactic #4: More Pages Mean Higher Ranking

Some expert have the opinion that if your website has more pages, It'll get higher organic ranking. More pages with content are good, but creating content just to have more pages will not help you in SEO, You have to Make sure you are focusing your content on quality, not quantity. If your website doesn't have enough good content, It will not rank well and all of those pages you created will not help.

Tactic #5: SEO is All About Good Code, Content, and Links

About 5 years ago, SEO used to be all about Good Code, More Content and Getting Tons of Links. At Present, most of the websites that are ranking really well have a large social following and presence. People argue whether social media directly or indirectly affects search rankings, but either way it does have an impact.

Why?

Think about it, the more popular your website is on the social media, the more eye you will draw to it. The more people see it, the more traffic and backlinks your website will receive. Additionally, social media is a great way to send out content and get the traction you are looking for.

If you want better search engine rankings, don’t just focus on code, content and link building. Also, focus on building up your social profiles. Read how to manage your social media.

Tactic #5: Anchor Text Optimized Backlinks

This is a fat one, the question of anchor text is still heavily debated. In the past, experts found this to be important to dominate in the search rank. However, the search engine like google adjusted their algorithm to prevent manipulating their search result by this tactic.

Why?

Google launched the Penguin Update in April 2012 to better catch sites presume to be spamming its search results, in particular, those doing so by anchor text optimization or obtaining optimized links through networks designed primarily to boost Google rankings.

Tactic #6: Micro Sites Helps Your SEO

A lot of SEO Professional build Micro Sites (links from web 2.0 sites such as blogger, weebly, tumblr, squidoo or hub pages) these links can be good for website SEO, if you build them perfectly. For instance, a perfect web 2.0 link will have a well written engaging content, one that will help your audience out and engage them to visit your website.

Why?

A poorly written micro site will be filled with garbage content that has usually been created by a content spinner or a low paid outsourced worker. These contents don’t do anything to help your website SEO at all and usually considerate as duplicate content. Once search engine find out these duplicate content, means your rankings will drop significantly, don’t let anyone build these kind of content for your website.

Tactic #7: Higher Ranking Means More Traffic

There are some Statistics about search ranking placement and click-through rates, ranking is no longer a factor.

Avg Google CTR


Certainly, more people will see your listing, but it doesn’t mean you will get more clicks. I attribute this to user behavior and awareness of search engine optimization tricks.

Why?

Because today's internet surfer is intelligent than ever, They will be aware of the business, product or service but their knowledge and experience will force them to continue searching for the best business, service or most relevant product.

Advanced Web Ranking has a CTR Study Running, Where they present fresh data on the click-through-rate from Google’s organic search results. The data is taken from Google Webmaster Tools Search Queries reports from large accounts. Check it out here.

Tactic #8: Link Exchanges

This used to be a huge one.
If you handle link exchanges properly it can help, if you are doing it with websites in your niche and providing each other value. But there’s a risk involved in behind and interestingly this all works on very short-term basis! How? Let me Explain.

Why?

The problem occurs when you/your SEO “Experts” start exchanging links with Link Firm. This break Google Link schemes, and search engine webmaster guidelines. It may even increase your website ranking and traffic for a short amount of time, but just wait a few days, then your website ranking will drop down dramatically and your website will never rank again.

If you find that your SEO firm is doing link exchanges from websites that aren’t related to yours, get rid of them and find someone who knows what they are doing.

Tactic #9: Low Price Gig

Do you know, some SEO firms outsource all of their SEO work to Low Price Gig sites like Fiverr, SEOClerks, aDollarSEO, ETC. They purchase SEO services for only $1 - $5, and sadly they get exactly what they pay for.

Why?

This kind of sites are infamous in the SEO world and for good reason, they can't deliver ranking or related traffic within $5. They can only bring you bot traffic from China and North Korea.

If you find out that your SEO Specialist/firm is outsourcing your SEO work to these kinds of site, abandon them right now and find someone who works personally in his client project.

Tactic #10: PBN Means SEO Authority

This is another fat one, Another myth is believing that Private Blog Links that you/your SEO professional own link back to your main site will help build SEO Authority. Incorrect! That’s like voting for yourself in an election a hundred times — that still counts as one vote.

Why?

Because most of the PBN built with one hosting account and same domain registrar data, meaning all sites live on the same IP address and same registrant name/organization. The search engine like google's algorithm check C Class IP and has full access to the WHOIS database. So if you get 10 links from a PBN, google may count 10 links as only one link. And if you have 'too many' backlink pointing from one PBN, then google may think the blog network as a link firm and penalize your website.


Tactic #11: Guaranteed First Page Rankings

I see these all the time (I also get a lot of emails from SEO agencies), Many SEO Companies offering “Guaranteed top 10 search engine rankings” and “Guarantee first page Rankings”.

Do they really deliver what they offer?


Well, they might deliver the result for a couple of keywords, or it might be for ten or more keywords depending on the keyword competition. They can only deliver if the keyword competition is very low otherwise not.

Why?

No one can give you a number one or top 10 ranking guarantee because there is no such thing in SEO. Neither you nor they control search engine search result. I'd say, don’t listen to them, most of them are scammers and thieves. Be aware of this kind of agencies/companies.

Conclusion

If you’re new to SEO or a seasoned SEO professional, it’s important to understand the common outdated, ineffective, and obsolete SEO strategies.

These outdated methods will have you implementing ineffective SEO tactics or even tactics that can hurt your SEO efforts.

Understanding the latest SEO Tactics will improve your internet marketing strategy and increase user awareness when searching for information about your business, product or service.

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Saturday, August 8, 2015

7 Best Free Tools for Creating Infographics Online

Infographics Online

Internet Surfers today are incredibly visual. Most of them would rather look at a graphics than read an entire article or report. Fortunately, there are now ways to fit just as much information into n graphic as there would normally be in a text article.

For all the importance we place on text, it's an undeniable fact that graphics is processed in the brain faster than words. Henceforward the rise of the infographic which, at its best, transforms complex information into graphics that are both easy to grasp and visually appealing. No wonder magazine readers and web visitors love them.

The days are gone where you need an entire graphics team to create them. If you have information to present, there are tools for creating infographics and charts that help you to visually bring it to life.

Here's a list of Best Free Tools for Creating Infographics.


Canva

Canva (canva.com)

Canva is filled with options, whether you are working on a project for work, personal, or social media. Each new project comes with a template for the project you choose to work on. With the dimensions done for you, you can focus your attention on creating beautiful designs in seconds.



Easel.ly

Easel.ly (easel.ly)

Easel.ly has Very basic design layouts and assets. You can drag artwork onto the canvas, and move around or add different elements as needed. New charts feature allows some basic editable charts in your design and Easy downloads for JPG and PDF versions.



piktochart

Piktochart (piktochart.com)

Piktochart is one of the best looking programs on this list. This grid-based infographics tool features pre-designed themes that you can customize with text, colors, and various shapes and design elements. Pictochart offers a free version with 7 different themes, along with pro versions that have more than 100 themes and don’t include any Piktochart branding.

Their intuitive user interface is where Piktochart truly excels. All the tools you need to create are laid out intelligently, making your new job as a “designer” so much easier.

One of the coolest aspects of this program is that they show how versatile infographics are for different projects. Whether you’re creating for a classroom, office, website, or social media setting - Piktochart gives you the heads up on how to use infographics effectively.

Infogr.am

Infogr.am (infogr.am)

Infogr.am has got the best charts. For illustrating data, there are more than 30 different types of charts to choose from. Anything from bubble charts and tree maps to simple pie charts.

You can use Infogr.am to create infographics from scratch, or you can import existing CSV or XLS files to simplify the process. The site also includes built-in sharing and embedding features so that you can make sure your graphics end up in the right place.

Vizualize

Vizualize (vizualize.me)

Vizualize.me is one of these services, an app which allows you to produce an infographic style resume. You start by filling in the sections present in the app (things like education and skills), then choose a theme and save. It’s a simple and straightforward service with some fun customization options and pretty cool results. Stick with me after the jump to see the kind of things you can create with Visualize.me.

Venngage

Venngage (venngage.com)

Venngage tool developed by the team from Visual.ly – an online dataviz sharing community, which aims to make reports easier for analysts who don’t want to install expensive software. There’s a free demo mode with most functionality, but the Professional version offers export options and the ability to publish documents privately. It also allows you to use connections to Social Media analytics with some standard report templates set up.

visme.co

Visme (visme.co)

If you’re looking for a way to bring visual content to life, then Visme could be the answer. Formerly known as Easy Web Content Presenter, the free browser-based tool allows marketers to easily create a range of visuals, including Web and mobile animations, Presentations, Infographics, Banner ads Graphs, and charts Product demos.



Which Infographic design tools have you tried? Which tools are your favorites? Post in the comments.

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Tuesday, August 4, 2015

On Page SEO Checklist: 17 Ways to Optimize Your Page

On Page SEO Checklist

If you’re just getting the hang of all the things that go into an optimized webpage, there’s no doubt the list can be overwhelming.

What is on-page SEO?

On-Page SEO refers to the process of making your pages appeal to both search engines and human. It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see.

on-page SEO is the foundation on which your website must be constructed for better search engine ranking.

In this article, I’ll show you an On-Page SEO Checklist and This checklist can help you improve organic traffic, drive leads and improve your position in search engine results?

1. Title Tag

Ensure each page has a unique and descriptive title. A title is the most important on-page SEO element and usually target keywords present in title type helps return relevant pages on search engines.

Title Tag Google Example


Advice: Title Tag Should be 55-65 characters including spaces.

2. Description Tag

The description tag should include the most important keywords within 156 characters including spaces.

The description tag is important for your site visitors as they are the summary of the page content that they see on search results. The keywords in meta description used to help websites rank in the earlier days, but not much anymore because of manipulation of this element for SEO, in the past.

Meta Description Tag Example


Advice: Ensure each page has a unique description.

3. Heading Tags

Unlike title and description, The heading tag is visible on the web page to the human visitors. It is also important from search engine point of view as search engine bots acquire the information about the page from the heading tag, especially h1 tag.

H1 tags are meant for the Headline and therefore, your Title should be wrapped around this tag. However don’t over optimize your page by adding keywords to sub-headings which are H2, H3, and H4.

The purpose of H tags is to tell Google how the content is structured for readability. E.g. Our title describes the topic of this post, followed by sub-headings which further explains and goes into detail about On-Page SEO.

heading tag


Advice: Place your targeted keyword in the h1 tag.

4. Write High Quality Content

The page content is what makes it worthy of a search engine organic result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. And All the on-page optimization in the world won’t help you if no one finds your content useful.

The content of a page must contain keywords chosen for a particular page. These could be targeted keywords or long tail keywords or synonyms. Just make sure the keyword density is not too high, which means use them only when they make sense to the human reader.

5. SEO-Friendly URLs

Keep the URLs clean and fill them with keywords or words that aptly describe the content. The URLs say a lot about a site’s architecture and often is considered important for SEO as well as usability.

URL structure is important because it helps the search engines to understand relative importance and adds a helpful relevancy metric to the given page. It is also helpful from an anchor text perspective because people are more likely to link with the relevant word or phrase if the keywords are included in the URL.

6. Optimize Images

When you see a picture of a baby crying, you instantly recognize what’s going on in the picture.

The problem is, this instant recognition isn’t possible for search engine spiders at this time. Instead, you must help the spiders understand each of your images with HTML alternative text attribute called alt tags.

What is image alt text?

The short answer is, it’s the text that the search engine uses to understand images.

7. Content Length

Page content length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. For your written posts, 1,500+ words should be the minimum.

Advice: Improve content to match/better content on competitor websites.

8. Internal Linking

Internal Linking help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. For instance, if you've written about a topic that's mentioned in your blog post on another blog post, ebook, or web page, you should link to that page. That will not only help retain visitors on your website, but also demonstrate the other relevant and authoritative pages to search engines. It

  • helps readers find what they’re looking for 
  • helps your audience get to know, like, and trust you 
  • helps search engines crawl every page on your site 
  • helps search engines create an accurate sitemap

9. Site Map:

Every site must have a sitemap. However, even if sites don’t have one, they get indexed by search engines. The presence of a sitemap makes it a tad easier to find and index pages, for the search engines.

Every site should have an HTML sitemap, and every page should link to that sitemap, probably in the footer for your website user.

10. Text Navigation:

Verify there is text navigation, not JavaScript or Flash navigation that spiders can’t see. Make sure you at least have text navigation on the bottom of the page if there aren’t any spiderable navigation links in the top nav.

Website Navigation

11. Robots.txt:

It’s important this file exists, even if it’s empty. The Robots.txt file tells the search engine spiders what not to index. Also make sure the file doesn’t accidentally exclude important files, directories or the entire site (this has been known to happen!).

Advice: If you have your robots.txt file, Check it with Google Webmaster Tool Robots.txt Tester. The robots.txt Tester tool shows you whether your robots.txt file blocks Google web crawlers from specific URLs on your site.

12. Loading Speed:

Google has stated on the record that page loading speed is an important SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.

Make sure it doesn’t take more than 4 seconds for your page to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.

gtmetrix results


Advice: Check Google PageSpeed Insights or use tools like Gmetrix.com to analyze and improve a website’s performance.

13. Use of MultiMedia:

Visuals are a great addition to any Page. The use of multimedia enhances the search engine positioning of a site and add visuals. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors.

14. Use Social Sharing:

You need social media share and like icons on your webpage, especially if you generate content at regular intervals in the form of blogs or press releases.

Although, Social signals not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more eyeballs you get, the more likely someone is to link. So don’t be shy about placing social sharing buttons prominently on your site.

Social Sharing

15. Outbound Links:

Outbound links have a small role to play on search ranking and they are totally under your control. This is an easy, white hat SEO strategy to get more traffic. Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info.

16. Fix Mobile Usability Issues:

Google is invested in providing users a great mobile experience. See how your site is performing on mobile devices with the Mobile Usability Report, located within Search Traffic section of Google Webmaster Tools. This report lets you know if your touch elements are too close, if your content is sized to the viewport, your flash usage, font size and more.

If you want to check your website mobile usability issue , you can use Google’s mobile friendly test tool.

Fix Usability Issue


Advice: Learn How to Fix Common Mobile Content and Usability Issues.

17. Use Structured Data Markup:

Giving search engines as much information as possible about your site and the information it offers can only enhance your performance, so it’s become key for pages that want to outrank their competition to use structured data markup (also known as rich snippets) to enhance their search engine listings.

Structured data can have a multitude of benefits, ranging from improved CTR in the SERPs to better SEO performance overall. Here’s what you need to know about adding structured data markup to your site.

Tools for Adding Structured Data:



What is your On Page SEO Strategy? Let us know in comments how much time and expertise you provide to on page SEO of your site.

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How To Write SEO Friendly Blog Post

SEO-Friendly Blog Posts

I think that your post should focus on what matters to your audience, not search engines. That said, there is no harm in optimizing it for search engines to help it get discovered. In fact, SEO is a great way to get your blog discovered by relevant people without spending your budget.

In this post, I would like to give you some tips on writing blog posts that are both very readable as well as SEO-friendly.

Optimize your Post Title: 

Use Google Keywords Planner to learn what people are searching for online. If there are many people who are searching for the phrase that is included in your title, and the competition for that phrase is low - you have a better chance to rank higher and have many people click into your content.

Optimize your Post Description:

Post Descriptions play a major role in search engine ranking, and description act as sales copy for your blog post. The Description has to be a short text which indicates the main topic of the page. If the meta description contains the search term people use, the exact text will be shown by Google underneath your URL in the search results.

Research long tail keywords:

Find 1-2 long tail keywords and use them a few times inside your content, preferably in the title and the first 100-200 words. Don't force it! Only use the keywords if they naturally fit the test you're writing.

Use SEO Plugin:

Use an SEO plugin, like Yoast for Wordpress, to optimize your content.

The most popular blog SEO tool for WordPress is the WordPress SEO by Yoast. Yoast has a wide variety of SEO tools for blog articles and website pages. The image shows one of the Yoast tabs for a recent blog article. The plugin analyzes the blog article for 18 different SEO factors and rates it while providing a “street light” style ranking of Red – Yellow – Green based on the articles ranking on each SEO factor.

Create Engaging Content:

Make sure your content is engaging - the longer people will spend with your content and the lower your bounce rate will be, the higher search engines are likely to rank your page.

Use and Optimize images:

Your blog posts shouldn't only contain text, you should also have images that help explain your content. But search engines don't just look for images. Rather, they look for images with alt text.

You can figure out an image's alt text by placing your cursor over an image. A small box will pop up that describes your image and, therefore, helps search engines interpret the meaning of the image. As you can see below, the alt text is "related-search." Think of alt text as an interpreter for search engines. Search engines cannot interpret what an image means without the text to explain it.

You can also use Infographics, videos, and slides which might give your reader excellent visual supplements.

Post Length:

Post Length gives search engines ample text to crawl and plenty of keywords and context clues to help them understand what the article is about. For your written posts, 1,500 words should be the minimum.

Keyword Diversity:

Use different text every time you post a link to your content. Google doesn't like duplicates, so make sure that on every forum or article you include a link to your content from, you will use the different text.

Link internally when possible:

Internal links to your content help show search engines the validity or relevancy of your content. The same goes for linking internally to other pages on your website. For instance, if you've written about a topic that's mentioned in your blog post on another blog post, ebook, or web page, you should link to that page. That will not only help retain visitors on your web site, but also demonstrate the other relevant and authoritative pages to search engines.

Internal Linking


  • helps readers find what they’re looking for 
  • helps your audience get to know, like, and trust you 
  • helps search engines crawl every page on your site 
  • helps search engines create an accurate sitemap


To find more Internal Linking, you can read more about Internal links and It's importance in SEO?

Link to External Helpful Resources:

Linking out to authoritative, trustworthy websites like Wikipedia, known thought leaders in the field, or any domain ending in .edu or .gov creates a better user experience and shows search engines you truly want to help searchers. They’ll reward you with higher rankings and more traffic.

Use Categories and Tags:

One of the best things about blogs is how organized and interconnected they can be. Taking advantage of that with categories and tags helps both readers and search engines. A few rules of thumb to keep in mind:

  • Use keywords for categories and tags where possible. This strengthens the keywords in each post and builds keyword-rich tag and category pages. 
  • You should have no more than 12 to 24 categories total. 
  • Each post should be in 3 categories or less. 
  • Tags should not be the same as categories because it confuses search engines. 
  • The sweet spot for tagging blog posts appears to be 5 to 10 tags per post, but you can have as many tags total as you want.


Post Regularly:

Adding actual and functional information to your website will give the search engine the idea that your website is alive. If it’s not an active website, the search engine will crawl it less often and it might become less appealing to the search engine to include the page in the search results.

What other blog writing tips have improved your SEO? I’d love to hear your thoughts in the comments!
Read How to promote your blog posts?

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Saturday, August 1, 2015

Tips to Manage Your Social Media Efforts in 2015

Manage Your Social Media Efforts

2015, A Exciting Year for Social Media, As you may have already heard that Twitter and Facebook have both started testing in-stream buy buttons. It's a good chance that Facebook and Twitter users will see more buy buttons in the near future.

To help you face 2015's Social Media Marketing Challenges, I'll share tips for social media success in the new year.


Step 1: Create a Social Media Marketing Plan

Similarly to the way you do in Website Design and SEO, you must make a plan before executing. Same goes for social media. Creating a social media marketing plan will set you up for success, and will allow you to avoid any social media mistakes.

Social Media Audit
Step 2: Do a Social Media Audit

Before You Start Creating New Social Media Account, run a Social Media Audit of your current Social Media Presence Like SEO Audit involved in Search Engine Optimization Campaign. Social media audits are useful to keep all your social media channels in a row, such as social profiles and passwords.

Step 3: Deliver The Right Mix of Content

On social media, you need to deliver the right mix of content Regularly. Promotions on social media should always be balanced, whether it's for the Black Friday, Holidays or Every Day. Exception discounts are meant to be shared, and social media can multiply the reach of your promotions. At the same time, it's crucial to keep standards high for images and copy, and to vary your mix of content. People appreciate great deals, but a non-stop stream of "xx percent off" posts can come off as routine or lacking personality.

Social Media Engagement
Step 4: Pay Attention to Social Media Engagement

Skimping out on social media engagement in your social media strategy can pose a huge threat to your company’s social media presence. The Easy 3 steps to doing social media engagement right are being proactive, always listening, and being engaging.

Step 5: Build Relationships

It's All about human relationships. Every brand in the world does holiday and special event campaigns, but the ones that succeed don't do so accidentally – most of them are warm, original, and authentic. Focus on making real connections. Instead of pushing your product, consider giving your customers a platform to discuss their memories, share your company photo, or just send a genuine message wishing people all the best.

Monitor Social Media
Step 6: Monitor Your Social Media

When it comes to social media, people have all the power to say whatever they want about your company and brand. What they are saying can be positive or negative. Regardless of how or why they give you feedback, not monitoring your social media audience is a missed opportunity.

Social media monitoring allows you to gain powerful insight into your customers, competitors, and industry influencers. To take full advantage of social media listening, you need to spread your monitoring across several social media channels, and keep a constant watch for new opportunities. However, acquiring these insights takes time, and the use of the right tools.

Here are Top 15 Social Media Management Tools To Save You Time.


Google+ Insights: Google+ Insights gives you an overview of your Google+ Page Insights for the last 30 days. Your Insights show numbers for Google+ post views, post actions and new followers. You can also see how each of those numbers has changed in the past 30 days.

Facebook Insights: With the Facebook Insights Page API you can access metrics about your Facebook Page. For example you can get the total number of people who have liked your Page or the number of people sharing stories about your page.

Twitter Analytics: Twitter Analytics Measure and boost your impact on Twitter. The new and improved Twitter analytics shows tons of awesome data about follower demographics and tweet engagement.

Pinterest Analytics: With Pinterest Analytics, You can see what people like from your profile and what they save from your website. Get new data about your audience, too, so you can learn what your customers really want.

Hootsuite: Hootsuite is a social media management system for brand management. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.

SocialOomph: Social Oomph started out as a service that just focused on helping Twitter users become more productive and they soon expanded to include other social platforms such as; Facebook and Linkedin.

Tweepi: Tweepi Twitter Follow Management Utility is a set of Twitter tools to add, follow and unfollow tweeps in bulk.

Spredfast: Spredfast is an social media marketing platform that helps marketers manage audience experiences and monitor brand engagement.

Sprout Social: Sprout Social is a social media management and engagement platform for businesses. Sprout enables social communication for business through three main functions: publishing, engagement and analytics. Sprout provides solutions for social media marketing, social media management, social customer service and social media analytics. Sprout’s platform offers users the ability to integrate with Twitter, Facebook, LinkedIn, Instagram, Google+, Zendesk and UserVoice.

Everypost: Everypost is a social media publishing tool, enabling content publishers to post multimedia content across multiple platforms.

Bitly: Bitly is a URL shortening service. The company Bitly, Inc. was established in 2008. It is privately held and based in New York City. Bitly shortens 600 million links per month, for use in social networking, SMS, and email. Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

SocialFlow: SocialFlow uses real-time data and business rules to determine what and when to publish to your social media properties for both owned and paid social posts.

Crowdbooster: Crowdbooster measures and optimizes your social media marketing, providing powerful, easy-to-use analytics and recommendations on Twitter and Facebook.

Mention: Monitor millions of different sources and don't miss anything mentioning your keywords.

BuzzSumo: BuzzSumo is an extremely useful content-research tool. It has some incredibly powerful functionality and you should certainly test it out. There is a free version you can use to get started.


Schedule Social Media Posting
Step 7: Schedule Your Social Media Posting

Social media tools like Hootsuite, Buffer, and Sprout Social take the stress out of managing multiple Twitter accounts by providing you the ability to schedule Tweets ahead of time.

Step 8: Target your audience better with the use of Social Media Statistics

Social media statistics allow marketers who use social media for business to guide their Social Media Strategies. With so many studies being done on social media, it would be a shame not to take advantage of these very informative numbers. This blog post puts together a healthy selection of social media statistics that every social media manager should know.

Step 9: Use Content Management Tools to manage and share your content

Even with a social media content calendar in place, content management can be tricky—especially if you’re juggling several social channels. Picking out the right piece of content to share out to your social media audience can be a daunting task for any social media manager.

Step 10: Use URL Shorteners to Track and Measure Engagements on your URLs

Tracking retweets and likes is no longer enough to give you sufficient data about social engagement. Remember that link you included in your post to drive people back to your website? Well, when you use URL shorteners, you’re provided with a trackable URL, so you can measure the success of that social media post in driving traffic to your website.

About Hashtags
Step 11: Learn about Hashtags

You’ve probably seen people use a hashtag with every word in their Tweet, or dedicate a separate Instagram comment to include hashtags. But that doesn’t mean that’s the right way to use hashtags. Educate yourself on the do’s and don’ts of how to use hashtags in this blog post that goes over the fundamentals of hashtags.

Step 12: Blog Regularly

Your regular blog is a good place to write longer-form posts when needed. To get the most out of your efforts, make sure your blog is mobile-friendly. You can test it with Google’s Mobile-Friendly Test. Learn More about How to Fix Common Mobile Content and Usability Issues.

Step 13: Update website old content and reshare them

Old content is your friend. Find your most popular posts and those that rank highly and update them as needed. Then reshare them across your social channels to draw new attention to those articles. A good way to ensure you have the most up-to-date news is finding reliable sources of information in your industry.

Step 14: Ask Feedback

If you’d like to have more customer feedback on your product or service, give your customers a reason to help you out. Incentives can run the gamut here, and most are simple and straightforward.

Step 15: Use Infographics

People have come to love and rely on infographics for explaining information clearly and concisely. Whether you create one yourself or hire a graphic designer, be sure to include your company’s name and URL. That way your work is attributed to your business as it moves across the socialsphere.

Ask those who share your infographic to link the image back to your site so you’ll enjoy more traffic as well. When you share your infographic on your own site, make sure to include some explanatory text that deep links to previous relevant articles you’ve published.

Pin It
Step 16: Install the Pin It Button

If you want people to share your images, it’s essential to make it easy for them. By installing the Pin It button, users who like images in your post can share them on Pinterest and spread your visual content in a matter of seconds.

Step 17: Nurture Content Sharing

Whether your social media marketing department is comprised of a single person or a staff of 10, you don’t have to figure out meaningful company content on your own—ask for help from other departments. Who knows the current projects and goals better than the people who work with them daily?

For example, customer service can share success stories or ways they meet customers’ needs. Sales can tell you what was particularly hot this season. Product development can give you updates on new releases.

Tap into those resources as much as possible. Not only will you make your job easier, you’ll be sure to share the most important information.

Step 18: Participate in Conversations

If you want to connect with potential prospects, you have to engage with them. And to do that effectively, you need to know where they’re engaging most frequently on social media.

When you know where your prospects hang out, start connecting with them. If they’re on Twitter, add them to a Twitter list. Add Google+ users to a circle. Reach out to leads on LinkedIn. Read and listen to their content, and comment when you have something to add.

YouTube and Vine
Step 19: Use YouTube and Vine

Creating brand awareness with quality videos posted on YouTube and Vine has been a go-to social marketing tactic.

Marketers should keep in mind, though, that YouTube is more than a platform for sharing video footage. It’s just as important to develop a channel that is in keeping with your brand identity (e.g., using consistent imagery, thumbnails, colors and graphics within your video and your channel page design).

Vine’s short looping videos have won the attention of businesses and fit the bill for a cost-effective and innovative way to promote products and services. To get your own creative juices flowing, check out how other businesses have been using Vine.

Step 20: Revisit Your Social Media Strategy

No matter how long your business has been on social media, it’s recommended to review your goals, assess your success and make any needed changes. Pulling back from one platform and switching it up on another may be just the thing you need to freshen up your presence and become more effective.

When it comes to Social Media Marketing Efforts, what tools are your current favorites? Are there new ones mentioned here that you might want to try or I missed important ones? Let me know by your comment below.

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