Tuesday, September 29, 2015

How To Increase Organic Traffic From Google To Your Blog

search engines traffic statistic
Traffic is one of the most common issue every internet marketer and website owner concern about. If you are an website owner then you definitely want people easily find your website or blog on google rather than your competitors. And when they find and land on your website, depending on the traffic source we called it Direct, Organic, Paid and Referral Traffic.

What is Organic Traffic?

"Organic traffic" is traffic that comes to your blog as a result of search engine natural/free/unpaid search results. When a search engine like google returns its search results, it usually gives us two type results: organic and paid.

What is Organic Traffic

Organic search results are the webpage listings that most closely match the user’s search query based on relevance, also called “natural” search results. Paid results are basically advertisements — the Web site owners have paid to have their Website display for certain keywords, so these listings show up when someone runs a search query containing those keywords.

So when anyone click your webpage link from the search engine “natural” listings and reach your website, your website get a organic traffic.

How to Increase Organic Traffic From Google?

So, you want to get more organic traffic from google to your blog?

all you have to do is make sure your blog is displayed in google organic search results. Everyone wants to achieve higher google organic rankings, That’s because google organic search traffic is a proven.

The only trouble is, SEO keeps evolving, and no-one wants a penalty because of practicing the tricky methods. Google has been rolling out updates, ranging from Panda to Penguin to Google EMDs (exact match domain names) and just recently, the (PBN) Private Blog Network deindexing updates to prevent search spam.

So what I'll do to increase my blog google organic ranking?

I'm not going to suggest you to hire SEO Professionals, instead I would suggest you to do it yourself. Whether you’re an internet newbie or expert, the following actionable tips will increase your blog google organic ranking:

Focus on 'long tail' keywords

Long tail keywords are phrases which can be very specific to your business. For example, if you blog about office cleaning and janitorial service in Toronto, trying to target ‘cleaning Toronto’ will have high competition levels from other blog and achieving a high google organic rank for this keyword will be difficult.

Instead, aim for long tail keywords which relate to a specific product or service, e.g ‘office cleaning service in Toronto’. This is more likely to target searchers who are using specific search terms to find the exact service they need. These specific, or niche, long tail keywords tend to have low competition levels and are therefore easier for your blog to gain high google organic ranking.

Consistent and Fresh Content

If you’ve decided you want to dedicate time to your blog, then it’s vital to make sure you are able to do this consistently. If you have written 5 blogs then don’t publish these all at once; instead, stagger them regularly across several weeks. Google rewards content which is fresh and provides useful information for users. Plus, regular blogs/articles positions you as a credible resource and enhances the authority of your website.

Create Valuable Content

Content, is ultimately what every user is searching for – in some form or another. It may be articles, video, wikis, blogs, or other social media, but it is all content, and the Useful and informative of it you have, the bigger your slice of the Google pie will be. If you have More valuable and useful content than other sites for a given search keyword, which site do you think Google is going to send its organic traffic to if its desire is to give the user the best results and experience possible? to your website.

Google is always going to remain committed to providing the best experience that it possibly can for users, and if your content is deemed as ‘low quality’ by Google, then its ranking will drop as they will see it as being of no use to their search engine users.

The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.

Ethical Link Building

There has been a lot of chatter about link building following Google’s crackdown on the spammy links which previously dominated SEO. Keep in mind when you build links for your blog:

  • Avoid spamming 
  • Aim to provide value to users of the sites you want a link from 
  • Provide links to content relevant to the site you want a link from 
  • Prevent stuffing the anchor text with lots of keywords 
  • Avoiding being too promotional on Social platforms 
  • Aim to contribute


There are many ways of finding ethical link sources around the web, here are a few different types of websites that could provide a link opportunity:

  • General directories 
  • Local business directories
  • Bookmarking websites
  • Social websites
  • Reach out to related bloggers to write about your blog
  • Participating on related community
  • Answer question on Q&A sites like quora
  • Write Guest Posts

You can also assist in effective link building without the help of any other sites, simply by building internal links within your own website. If you are creating content about a specific aspect of your business, then link to the related page(s) within your site. This shows Google that what you are talking about is relevant and can encourage visitors further into your site.

Pay Respect to Google Webmaster Guideline

Some people think that they are clever enough to outsmart Google. But they’re not. Though underhand tactics can gain momentum for a site, this is always for the short term. Google inevitably finds out, punishes your site and you end up in a far worse position than you were in initially. Dedicating time and planning to a well thought out SEO Strategy will see your blog reap the rewards in the long term.

Optimize for your Blog Reader not for Search Engine

To do everything you possibly can to improve your website’s SEO, optimisation needs to be a priority when you create, edit or update any of your content. This starts by writing meta tags for each page of your site which gives search engines a clear description of the content on each page. The most important meta tags are meta titles and meta descriptions.

Optimize your blog post title
The title provides a short description for each page which tells the search engine about the content of the page – this should contain keywords as near as possible to the start of the descriptions.

Optimize your blog post description
Descriptions are for search engines too, but they also provide info to users about the content within each page. This is your chance to entice search engine users to click through and browse the services or products that you have to offer.

Try to Lower your Blog Bounce rate

As usability is at the heart of Google’s SEO practices, their algorithms monitor how long users stay on a site – widely known as a website’s ‘bounce rate’. A high bounce rate indicates that the page didn’t contain content that was relevant to the user, or that the page offered a poor user experience. You should continue to strive to keep your website's bounce rate as low as possible by identifying factors which could be causing your users to leave your site.

Make the most of Google's Keyword Planner

Google’s Keyword Planner provides a fantastic starting point for businesses that want to find out which keywords they should try to rank well for. Google’s Keyword Planner was originally created for their AdWords users, but you can still use it without paying to advertise.

Simply type in some key phrases that you think your customers will use to try to find you. Google’s Keyword Planner will deliver a list which details the number of monthly searches for these terms, as well as the competition level for each. This helps businesses to identify the most beneficial keywords to target throughout their content.

Find and Get involved in related online community

Providing useful content to your online customers cements your authority within your company’s niche. Invite your online audience to ask questions and provide feedback to gauge opinions about the products that you deliver. Not only does this give you an insight into what your potential customers think and what they want, it also gives your website authority within Google rankings as you are providing what users are looking for – useful content.

Get Social

Social signals are already impacting Google Organic Rankings and many industry experts believe that will only increase. In a study conducted by Searchmetrics, seven social media activities ranked in the top eight factors that contributed towards SEO – particularly Google Plus.

Constantly Test & Optimize

You’re not quite done yet! The web is a living medium, and it’s never too late to better optimize your blog and content. There is always room for improvement, so don't be afraid to test and make changes in your blog. You would be surprised at how the smallest change can often result in the biggest change.

That's a pretty good start covers tactics that can help you increase your blog google organic ranking and traffic. Hope you find this post helpful.

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Wednesday, September 23, 2015

SEO Tips for One Page Websites


When it comes to One Page Websites SEO, make sure you're matching Strategy Appropriately. It's very hard to win with single page, and there's often a lot of domain authority value (if the site/page earns lots of links) that goes unspent, meaning you could have more pages/content that could rank well if you added them to the site.

Here are a few SEO Tips for One Page Websites you can use to increase your One Page Website organic ranking and attracting more organic traffic.

Single Page Website Content

Don't be scared of website size. Have as much content in there as needed to inform and provide regular call to action throughout. Make sure your One Page Website build with semantic markup and structures, Good semantic structure will help search engine like Google understand what your website really about.

Don't stuff your title and description with many keywords - I am guessing you're about a single product or service. Often people try to put too much in key areas, forgetting that Google will pick up miscellaneous other terms from the page and have it rank for it as well.

Great Content? no, you need Stunning Content.

Many experts talk about their “great content” that it reminds me of this line from The Incredibles:
EVERYONE CAN BE SUPER! AND WHEN EVERYONE'S SUPER....
NO ONE WILL BE.
If your site is going to be only one page, that one page needs to be amazing. Parallax scrolling and fancy CSS3 animation can make your single page websites look cool, but what makes yours different from all the others out there?

That’s not to say you have to get batty and put something unrelated to your business in your one page website. But it does show that people are attracted to things they’ve never seen before. Make sure your content is not only worth linking to, but also outstanding enough to be worth sharing.

Another thing to remember is that Google loves websites that stay updated, so make sure some of your content can be updated to stay fresh. Perhaps have a weekly news section that can be updated as needed. It'll help increase your One Page Website Google Organic Ranking.

Stick With Pagination

Google search robots have traditionally favored sites that were paginated, but in the case of one-page sites where multiple pages do not exist, you need to restructure the format by making sure that the site is not left without organized pagination.

This can be done by creating clear and discrete sections, each of which should be devoted to separate purposes.

By doing this you also automatically make site navigation a lot easier. Separating the content into distinct sections also gives you the opportunity of defining appropriate keywords for each section and thereafter optimizing it for that particular section.

Internal Anchor Link Optimization

Being a one-page website there are obviously no separate links or URLs to optimize, so you only have the anchor link to play around with. These links are employed to let users jump to different sections in the same web page. Now, these sections can only be optimized by optimizing the relevant anchor links.

For optimal results this can be done by using DIV ids as the anchor links, and then using the links on the navigation bar. For example, if there’s a section devoted to SEO on the one-page website, the DIV id may be named as <div id=“seo-services”>.

The anchor link can be created as <a href=“#seo-services”>SEO+Services</a>. By this simple operation, you have managed to generate a URL that is completely functional and search engine-friendly on the webpage.

Backlink is Most Important for One Page Website

Backlink is important for all sites, but it’s especially crucial for One Page Websites Ranking without an abundance of content. Since your usual on-page optimization may be limited, you’ll need to rely even more on backlinks to drive organic rankings and traffic.

The main advantage you have here is time. Take all the time you’d normally spend on blog posts and page content, and use it to build relationships that can eventually earn you quality links.

You’ve read plenty of online articles on different ways to earn links, so now’s your chance to actually go and try a few of the lesser-known tactics. These can be 404 link building, unlinked brand mentions, guest blogging, and earning backlinks in real life.

Keywords are Even More Important

Your keyword research has to be extremely thorough. You need to know exactly which keywords will get you the best results, and where to put them in your One Page Website.

You’ll probably have to pick and choose the very best keywords since you won’t be able to put them all in. This means making tough choices about what to leave out, so spend some extra time on your research.

Use H1 Tags in Every Sections

Single Page Websites are the rare exceptions to the “only have one H1” rule for entire website. In the case of a single-page website, all you need to keep in mind is to use an H1 tag separately for each section and leave the bot to sort out by itself all the information- this is not difficult as the H1 tag serves to indicate that the content following it is distinctive.

Break down content into Sections with inline anchor links

Even though it is One Page Website, it needs some sort of structure. The best way to do is to use DIVs and inline links.

Let’s look at how this can be obtain. First, give each section’s DIV an ID:

<div id="”Our-Service”"></div>

Then Simply link to it:

<a href=”# our-service”> Our Service </a>

When linking to a section of your site from another site, your HTML would look like this:

<a href=”http://www.w3storm.com/#our-service “>Our Service</a>

This is a great way to split up your content for easier reading and an friendly navigation. It will also help you direct visitors to specific portions of your page (for example, pricing or features) from other sites.

Track everything with Google Analytics

You should be doing this for all your sites, but you’re going to need to pay very closer attention with your Single Page Website.

In larger sites, if a page isn’t performing, you can still get traffic from other pages. With your tiny site, it’s crucial that you dig into your analytics and use the data to make changes.

Want Organic Ranking, you need to put in the Effort

Doing SEO for Single Page Sites isn’t so hard. It just take some extra work and a different way of thinking. You don’t need to reinvent the wheel, just pay closer attention to the details. The things that you can get away with missing on your bigger sites can be huge misses for a small one, so make sure to get the little things right.

Conclusion

SEO For One Page Website requires a lot more focus and creativity. Are you up to Single Page Website SEO Challenge? Also, beware about Google Mobile-First Search Index. If your website is not compatible with mobile device, Please Contact Us Now.

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Sunday, September 13, 2015

The State of Search Marketing in 2015 [INFOGRAPHIC]

There are over 100 billion global internet searches being conducted each month. Where is all the search traffic coming from, and where is it going? How does desktop traffic measure up to mobile? What’s working better, PPC or SEO?

To get answer of all these questions, check out following infographic created by JBH and Smartinsights.

Search Marketing in 2015


So, I hope you agree that the infographic presents a compelling case for investing more in Search Marketing in 2015 given how competitive it has become.

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