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Showing posts from 2016

10 Powerful Habits for Building a Personal Brand

Building and promoting your own personal brand is as important for you as it is for any company. Maybe more.

We all know the power of brands. Who anywhere in the world isn't familiar with McDonald's fabled golden arches, Coca-Cola's distinctive red-and-white logo, or the green Starbucks mermaid?

But here's a secret--building and promoting your own personal brand is just as important for your success and happiness as it is for any business. In fact, since it's you we're talking about, it might be even more important.

In her book Personal Branding and Marketing Yourself, executive coach, trainer, and consultant Rita B. Allen explains that there are 10 habits you should adopt to market yourself while building a more powerful personal brand.

1. Identify specific target markets
When you're building your brand, it's better to first focus on a few, most-promising targets, than to try to reach out to the entire world all at once. You'll get the greatest pa…

How To Find Out How Much Traffic a Website Gets

There are numerous reasons you might want to find out how much traffic a website gets. Perhaps you are interested in researching websites that compete in the same niche as a website you own. Maybe you are considering starting a new website, and you want to research the niche to see if there is enough interest in the topic for your new website to be viable. Perhaps you want to grow the traffic to a website that you own. Maybe you’re curious about how much traffic some of the big media publishers’ websites get.

When I visit a website for the first time, I don't look the design; look at something else. In less than few seconds, I get a estimate of how much traffic that website gets which helps me decide whether or not to stay.

Knowing how much traffic a website gets help me validate the website’s content and let me know how much traffic I need to get to see similar results.

Here are My 7 favorite techniques for figuring out how much traffic a particular website gets.

1. Alexa
The Al…

Google Drops Their Feature Phone Crawler & Error Report in Search Console

November 29, 2016 Google Announced Goodbye to Content Keywords, Wednesday, November 30, 2016 Wrote on Webmaster Central Blog that they're doping Google's feature-phone crawling & indexing in Search Console. Although there are probably a lot of feature phones around, I wonder how many people actually use search with a feature-phone.

No surprise there, This does not impact how Google crawls or indexes smartphone content, just feature phones. Feature phones are those old Nokia phones that let you access websites in a text-based interface.

Google said that “Limited mobile devices, "feature-phones", require a special form of markup or a transcoder for web content. Most websites don't provide feature-phone-compatible content in WAP/WML any more". "We won't be using the feature-phone user-agents for crawling for search going forward." It Means, Google Bot won’t be using the feature-phone user-agents for crawling for search going forward. So you w…

How To Improve your Online Retail Store’s Search Engine Optimization

You know the math right, According to the National Retail Federation’s annual consumer spending survey conducted by Prosper Insights & Analytics, consumers plan to spend an average of $935.58 during the holiday shopping season. Total spending includes gifts for others, self-spending, food, flowers, decorations and greeting cards for Christmas, Hanukkah and Kwanzaa. Total planned spending this year is second only to the record total spending in 2015, at $952.58.

NRF Expects online retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion. Retailers are expected to hire between 640,000 and 690,000 seasonal workers this holiday season, in line with last year’s 675,300 holiday positions.
In our last article I talked about how November Replacing Black Friday & Cyber Monday for USA, UK & Canadian Shoppers.…

Google’s AMP: Designed for Speeding up the Web by Changing How It Works

Google's announcement at Oct 7, 2015 about the Accelerated Mobile Pages Project (AMP), which "aims to dramatically improve the performance of the mobile website" or, alternatively, fragments the Internet by not fully supporting the very standards the web is built upon - depending on your point of view. As well as that announcement they have launched the AMP Project Website (which I discuss in more detail below). So is it a good and necessary step forward or a massively step backwards?

In August 02, 2016, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search.

In this article I'll explain what is google AMP, How AMP Works, it's advantages & it's impact on google search results.

So, What's Google AMP? Publishers are cooling on Facebook Instant Articles & Apple News, they’re becoming hot and heavy with Google AMP, the s…

Priority to the Mobile at Google Search

While Google Search Result Pages has always been based on desktop version of the websites, is now the mobile version which significantly indicate Google Search Core Algorithm Changes.
Mobile, The Google First Priority Why Does Google Priority The Mobile-First Search Results? As Google explained in its webmaster central blog official announcement at Nov. 4, 2016, the change was necessary because of the paradox:

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.
The announced change therefore makes more coherent analysis of Google:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a sin…

'Mobile-First Indexing ' Google’s Begins Making a big change to Organic Ranking and Appearance

As we know, Since 1997 Google has used the desktop version of websites to determine it’s search relevance and organic ranking signals in order to populate its organic search index.

Google has begun testing mobile-first indexing, using mobile content to determine it’s search relevance and organic ranking signals, which will primarily look at the mobile version of your website for its ranking signals and eventually fall back on the desktop version when there is no mobile version available for user search query.

Most of Google Searches are Mobile Google realized that most people search on Google using mobile devices, and the company has begun experimentation with switching to a mobile-first indexing methodology last year. This will be of particular interest to webmasters, depending upon the configuration of the websites under their management.

A detailed study released by Google reveals roughly 40% of people search only on a smartphone. More people are searching Google via smartphone th…