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Showing posts from November, 2016

How To Improve your Online Retail Store’s Search Engine Optimization

You know the math right, According to the National Retail Federation’s annual consumer spending survey conducted by Prosper Insights & Analytics, consumers plan to spend an average of $935.58 during the holiday shopping season. Total spending includes gifts for others, self-spending, food, flowers, decorations and greeting cards for Christmas, Hanukkah and Kwanzaa. Total planned spending this year is second only to the record total spending in 2015, at $952.58.

NRF Expects online retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion. Retailers are expected to hire between 640,000 and 690,000 seasonal workers this holiday season, in line with last year’s 675,300 holiday positions.
In our last article I talked about how November Replacing Black Friday & Cyber Monday for USA, UK & Canadian Shoppers.…

Google’s AMP: Designed for Speeding up the Web by Changing How It Works

Google's announcement at Oct 7, 2015 about the Accelerated Mobile Pages Project (AMP), which "aims to dramatically improve the performance of the mobile website" or, alternatively, fragments the Internet by not fully supporting the very standards the web is built upon - depending on your point of view. As well as that announcement they have launched the AMP Project Website (which I discuss in more detail below). So is it a good and necessary step forward or a massively step backwards?

In August 02, 2016, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search.

In this article I'll explain what is google AMP, How AMP Works, it's advantages & it's impact on google search results.

So, What's Google AMP? Publishers are cooling on Facebook Instant Articles & Apple News, they’re becoming hot and heavy with Google AMP, the s…

Priority to the Mobile at Google Search

While Google Search Result Pages has always been based on desktop version of the websites, is now the mobile version which significantly indicate Google Search Core Algorithm Changes.
Mobile, The Google First Priority Why Does Google Priority The Mobile-First Search Results? As Google explained in its webmaster central blog official announcement at Nov. 4, 2016, the change was necessary because of the paradox:

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.
The announced change therefore makes more coherent analysis of Google:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a sin…

'Mobile-First Indexing ' Google’s Begins Making a big change to Organic Ranking and Appearance

As we know, Since 1997 Google has used the desktop version of websites to determine it’s search relevance and organic ranking signals in order to populate its organic search index.

Google has begun testing mobile-first indexing, using mobile content to determine it’s search relevance and organic ranking signals, which will primarily look at the mobile version of your website for its ranking signals and eventually fall back on the desktop version when there is no mobile version available for user search query.

Most of Google Searches are Mobile Google realized that most people search on Google using mobile devices, and the company has begun experimentation with switching to a mobile-first indexing methodology last year. This will be of particular interest to webmasters, depending upon the configuration of the websites under their management.

A detailed study released by Google reveals roughly 40% of people search only on a smartphone. More people are searching Google via smartphone th…