Monday, November 28, 2016

How To Improve your Online Retail Store’s Search Engine Optimization

e-Commerce Website SEO Tips
Improve your e-Commerce Website Search Engine Optimization
You know the math right, According to the National Retail Federation’s annual consumer spending survey conducted by Prosper Insights & Analytics, consumers plan to spend an average of $935.58 during the holiday shopping season. Total spending includes gifts for others, self-spending, food, flowers, decorations and greeting cards for Christmas, Hanukkah and Kwanzaa. Total planned spending this year is second only to the record total spending in 2015, at $952.58.

NRF Expects online retail sales in November and December (excluding autos, gas and restaurants) to increase a solid 3.6 percent to $655.8 billion. Online sales are forecast to increase between 7 and 10 percent over last year to as much as $117 billion. Retailers are expected to hire between 640,000 and 690,000 seasonal workers this holiday season, in line with last year’s 675,300 holiday positions.

In our last article I talked about how November Replacing Black Friday & Cyber Monday for USA, UK & Canadian Shoppers. So, now you know the Online Retail Trends & want to be top of search engine organic result. In This article, I'll focus on how to optimize your online shop or website for higher search engine organic ranking.

Have an e-Commerce Website? Every bit of your e-Commerce website markup, titles, description text, links and images that can be read by a search engine crawler and indexed in a search engine database needs to be optimized; and by optimizing, you have to make it easier and faster for a search engine to find your website content.

Your competitors are already exploring this option, why not you? If you are not utilizing this, you will find yourselves drowning in new organic visitors.

While the principle is relatively simple to understand, the ‘how’ and ‘where’ to start can get progressively intricate but before that happens, here are two axis (On-Page & Off-Page SEO) of Search Engine Optimization to work your online shop.

On-Page SEO Factors: The first place to start with SEO is on your e-commerce Retail Store’s website itself. Search engine algorithms look for several factors when they crawl through each page of your site. The most important ones are:


  • Website Structure
  • Website Speed
  • Keywords
  • Product Page URL
  • Title Tag & Meta Descriptions
  • Content Optimization
  • Images Optimization
  • Internal Links & Anchors

Website Structure

Structural elements of your online site and the way pages & products link to each other also affect ranking. Search engines go through a link structure to find and index pages. If your site is structured well, all pages and product pages will be easily found by search engine crawlers & can achieve higher organic ranking.

A clear site structure is important not only regarding ranking but most of all regarding good user experience. The aim is to build an eCommerce Site where shoppers can easily find products and information they came for.

Website Speed

contact for loading issues
If you want to load your website faster, or have website loading issues. CONTACT US

Having the best site structure will not mean anything to search engine, if your website or shop don't load fast enough (ideal is below 3 second). An statistics found that 69% of consumers leave slow loading websites. While, 47% of consumers expect a web page to load in 2 seconds or less & 40% abandon websites that take more than 3 seconds to load.


Modern ranking algorithms take the loading speed of a website very seriously, simply because good search engines don’t like recommending slow pages as this would be bad for user experience. Also, as search engines are in the business of bringing their user the best results, doing otherwise would reflect badly on them.

Free Tools to Measure Your Website Speed:


April 09, 2010, Google Official Webmaster Central Blog Statement is "Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites."

Keywords

There are different types of keywords, as well as different types of search queries that people use to find products they are looking for. Search Engine Optimization is pretty much based on keywords. Finding out what words searchers use to find online stores similar to yours is the key to your online business success.


After doing a deep research, you’ll have a list of relevant keywords in your bucket. You can then start the optimization process which means placing keywords throughout the whole website. The main keywords should be used in titles, URLs, headlines and repeated naturally in the content; others should be located in image tags and meta descriptions.

Free Tools to Start Keywords Research:


Product Page URL

One easy way to improve organic ranking on your e-commerce site is to ensure that each of your product URL is SEO-friendly, which means that it should include the main keyword that the page is targeting.

URL stands for uniform resource locator; it is a web address of a single web page. URLs are displayed in a web browser and on SERPs. There are two types of web addresses: static and dynamic.

A Static URL Looks Like:

myonlineshop.com/category/pet-care

A Dynamic URL Looks Like:

myonlineshop.com/category/?p=0254007

I recommend you to use static URLs whenever possible, because static one make sense & easy to remember.

Title Tag & Meta Descriptions

The Title Tag should define a site’s content in a concise and clear manner. You should keep it short & simple, I suggest that, keep it under max 60 characters. Be sure to include at least two of your most important keywords along with your brand’s name.

A title tag plays a significant part in search engine organic ranking as well as increase CTR, as it appears in the search engine result pages (SERPs), on external websites and directly in browsers.

Google Meta Tag Example
Google Title Tag & Meta Descriptions In Action.

As you can see above frog this screenshot, a meta-description is a short paragraph which is displayed right under a title tag  & URL on SERPs.

Sometimes a short title is not enough to adequately communicate what your e-commerce website potential visitor. Meta Description gives you the opportunity to introduce your brand before a searcher pays you a visit and see the products you offer.

The optimal length of a Meta Description should be max 160 characters. While creating a copy is good to be as much creative as you can. A boring description can decrease CTR and bring you fewer organic visitors. Unlike Title Tag, Meta Description is not visible directly in browsers.

Content Optimization

Although content don't play much when it's comes to online shopping site, but website content still has its technical importance for search engine ranking. A eCommerce Website with a blog and continuously new content posting using keywords related to its products is likely to get a high place on search engines if, of course, the content is of related to the user interest.

    Unique Product Descriptions: The Unique Product Description are extremely important factors in top organic ranking. The better the information is, the better the information will be (description, faq, images, etc.) and rich media (photos from all angles, videos, products in context, etc.). In addition, the more complete the product descriptions (description, faq, images, video, etc.), the better your site will be indexed on the search engines.

Tip: 81% of consumers search and shop online before buying a product, either online or in-store. However, a retailer or distributor who does not present all of their online products will lose sales.


Images Optimization

Take the time to name your product images correctly before you upload them. Not XYZ64564 but “winter-baby-boot-0325”, and also add an Image ALT tag “Winter Baby Boots”, Also if there's any folder or directory where your upload images, use the same thought.

Internal Links & Anchors

Links that point to other pages of your site called Internal Links – are an important part of on-page SEO aspect. Internal Links help search engine to crawl through your site, indexing each page as they go. Links can be text, images or representations of buttons you can click on to ‘navigate’ or jump to other pages or files. In this case you will focus on text links, which can make a world of difference to your website internal linking structure.

SEO Internal Links Best Practices


Anchor or Keyword in Links - This is the word or phrase that ‘names’ the link. Search engines like Google take into account the Anchor or Keyword Text in Links. Let’s say that these links are placed at the home page of your eCommerce Site, they would look a bit like this:

  • Women's Watches
  • Men's Watches
  • Shoes for Men

You are telling users and search engine crawlers that behind those links and according to their anchor text phrasing, that they will find either Watches for women, Watches for men and Watches for men.

It all seems pretty obvious when done right, but let’s see what over optimized links would look like. If we take the same phrases but apply the anchors the wrong way:

  • Women's Watches
  • Men's Watches
  • Shoes for Men's
With these over optimized anchors text, you are telling the web crawler to only take into account the following words:
  • Women's
  • Men's
  • Men's
My Opinion is, anchors text should be human understandable as well as to search crawler.

Off-Page SEO Factors: Off-Page SEO techniques involve building links from other parts of the web to your site. In the past, e-Commerce site managers would scatter links to their site all over forums, directories, and comments sections, as well as buy links on other sites. These kinds of link building techniques are penalized by search engines these days, which means that you need to take a different approach.


Focus on building relationships & link earning, not link building. Note it, Not all the links hold same weight, it means that you make sure that the links you build are natural & authentic. Read More about, Google's Link Schemes Here.

Although proper link building is not an easy thing to do, there are still many white hat SEO techniques you can start with even today, without considerable efforts or expenses. Check out following link building methods.

  • Ask for Backlinks.
  • Build Relationships.
  • Give a Testimonial.
  • Start a Blog.
  • List your Site in Trustworthy Directories.
  • Design & Share Infographic.
  • Write a Great Guest Post.
  • Discover competitors' Backlinks.
  • Recover your Broken Backlinks.
  • Launch a contest or a giveaway campaign.

Need Legitimate Backlinks? Contact Us Now!

So, keep your link building plan until you achieve the #1 on Google also make sure to share your thought in the comment field. Use these simple tips to help you get started with your eCommerce website Search Engine Optimization Campaign and keep an eye out for my next article, where I'll explain How Your Competitors Dominating Over Your Business.


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Friday, November 25, 2016

Google’s AMP: Designed for Speeding up the Web by Changing How It Works


Google's announcement at Oct 7, 2015 about the Accelerated Mobile Pages Project (AMP), which "aims to dramatically improve the performance of the mobile website" or, alternatively, fragments the Internet by not fully supporting the very standards the web is built upon - depending on your point of view. As well as that announcement they have launched the AMP Project Website (which I discuss in more detail below). So is it a good and necessary step forward or a massively step backwards?

In August 02, 2016, Google announced Accelerated Mobile Pages (AMP) would be moving beyond “Top Stories” into the main organic mobile search results. Today, AMP officially rolls out broadly in mobile search.

In this article I'll explain what is google AMP, How AMP Works, it's advantages & it's impact on google search results.

So, What's Google AMP?

Publishers are cooling on Facebook Instant Articles & Apple News, they’re becoming hot and heavy with Google AMP, the search engine giant’s answer to Instant Articles.

In February, 2016, Google rolled out AMP, which stands for Accelerated Mobile Pages, on mobile search results in Google News. Publishers scrambled to adopt Google’s open-source code on their pages because search still drives close to 40 percent of referral traffic overall, and they know that as their audiences shift to mobile, having fast mobile pages can only help them get surfaced by Google’s algorithm.

AMP's kind of  projects like the Facebook Instant Articles and Apple News.

So, let's talk about how this might actually show up in search results. So first of all, what we know at the moment AMP is  looking like it's mobile only. It's showing up as a carousel above the regular blue links, typically for news-related terms, because most of this is focused on obviously reading contents. The people who've rolled this out first have been mostly news & advertisement publishers Washington PostUSA Today NetworkGizmodoWIREDSlate MagazineplistaRelay Media, etc. So you search for a news-related term. You can see this carousel of swipe-able images above the blue links. Click on one of those, it opens super fast, that's the whole point, and then you can swipe to another AMP page across the way.

Benefits of Accelerated Mobile Pages?

Speed Matters Most and Instant Loading is the Ideal Expectation. Research has shown higher bounce rates associated with slower-loading web pages. Using the AMP format will make it far more compelling for people to consume and engage with much more content.

AMP HTML is a way to build web pages for static content that render with reliable, fast performance. It is Google and Twitter's attempt to make really fast mobile pages. At its essence, it's basically a stripped-down form of HTML, a diet HTML if you will.

How Does AMP HTML work?

The AMP format is supported by a wide variety of platforms, including Google Search. If a web page listed in Google's search results has a valid AMP version website, Search may direct mobile users to the cached AMP.

All of Google Webmaster guidelines for making a site Google-friendly also apply to AMP. This article covers additional recommendations to help you and your website users take advantage of AMP's benefits. Here's a the summary:

Design: Create web pages according to the AMP specification.
Discovery: Make your AMP discoverable.
Validation: Test that your page is written in valid AMP HTML.
Structured data: Mark up your content with structured data.
Status: Monitor your AMP report on Search Console for errors.

But What About Advertisements?

Although JavaScript is mostly forbidden on AMP sites, there are some loopholes that allow publishers to include advertise, analytics, and other pieces of JavaScript on an AMP page.

AMP includes a special analytics tag that allows publishers and advertisers to send data to pre-screened analytics providers such as Adobe, Chartbeat, and Parse.ly. This is handled by a single JavaScript file instead of a separate script for each analytics provider. That file is loaded from Google’s own servers, which can speed things up considerably for pages that use multiple analytics providers. Ads work in a similar way.

The AMP Project vets analytics servers based on performance, security, and privacy, so some of the worst offenders may be screened out. But those who want to use analytics code or other pieces of JavaScript library that haven’t been pre-approved can also use the <amp-iframeiframe> tag.

The <amp-iframeiframe> tag, similar to the traditional HTML version of the <iframe> tag, allows publishers and advertisers to add blurbs of JavaScript hosted on their own websites, but there are some restrictions too. Code inserted into iFrames won’t have access to all the data that a script inserted directly into a traditional page does. AMP always loading the page’s core content before any <amp-iframeiframe> content in order to keep <amp-iframeiframe>s from slowing down pages. And when AMP pages are hosted on Google’s servers, the pages are pre-rendered, so that they still load quickly.

These workarounds enable more freedom for publishers and advertisers, but it also means there’s still room for them to serve invasive scripts to readers. Improved performance won’t always mean improved security, and privacy. It also means more of the web will be shaped by Giant like Google & Twitter.

AMP Supported Browsers?

In general AMP supports the 2 latest versions of major browsers like Chrome, Firefox, Edge, Safari and Opera. AMP support desktop, phone, tablet and the web view version of these respective browsers.

Beyond that, the core AMP library and built-in elements should aim for very wide browser support and accept fixes for all browsers with market share greater than 1 percent.

In particular, Google try to maintain "it might not be perfect but isn't broken"-support for the Android 4.0 system browser and Chrome 28+ on phones.

How AMP works in Mobile Device?

Google has published a great tutorial on how to create your first AMP page. We will go through a quick rundown on what is involved and what you need to know. It is important to know how AMP works in SERPs. In most cases, Google will only serve AMP pages to mobile devices. However, Google does not penalize users who have AMP-only pages (i.e. no additional HTML desktop version) such as the ampproject itself. Google has a preview up but you can emulate it from your desktop using Chrome DevTools.

AMP Page Specialty:

  • Allows only asynchronous scripts
  • All CSS must be inlined
  • Styles are limited to 50KB
  • External resources like images must state their size in HTML
  • All Javascript must be out of critical path
  • No user written Javascript is allowed, only AMP supported
  • Fonts must be loaded with a link tag or a CSS @font-face rule


AMP Impact on the Google SERPs

Simply put, AMP will affect huge in search engine optimization. After all, Google is committed to pushing mobile-first index in which mobile-friendly websites received a rankings boost. The difference here, however, is that AMP is not a ranking factor; at least it isn’t one as of now. This was confirmed in a Google+ Hangout with Google Webmaster trend analyst John Mueller.

AMP will affect in Google SEO in regards to impressions, clicks, user experience, and of course, website speed. Speed is a crucial factor to ranking well on Google and the company reported last year that, “29 percent of Smartphone users will immediately switch to another site or app if it doesn’t satisfy their needs,” and that “. . .of those who switch, 70 percent do so because of lagging load times.”

Yet no matter if AMP is a current organic ranking signal or not, the chances of it becoming one are relatively high as a Google's January 20, 2016 Announcement, which delved into the ad experience on AMP stated that, “We can’t emphasize enough that this is just the start,” and that Google is, “. . .invested for the long term.” With how heavily Google underlined the importance of mobile-friendliness with Mobilegeddon, it would come as no surprise if Google one day made AMP a ranking factor as well; possibly even as soon as its mobile update this May.

Do you think Google will make AMP compliance a ranking factor? I don’t know if Google will make AMP a ranking factor or not but AMP will be a real headache for publishers, that is certain. In order to keep up and not lose positions they will be forced to learn everything about Google AMP.

SEO Your AMP Pages?

By having an AMP version of your post or page you don’t want to get dinged for duplicate content, so Google requires that you use the canonical tag when linking to pages.

Google will automatically detect AMP pages on your site as your original page is served with a header tag directing Googlebot to your AMP page.

What Can You Do To Prepare?

There's two things. Firstly, you want to be able to start building AMP pages for your site, and you want to make sure that those pages are valid, because as we said, it's like a diet version of HTML, but it's very, very strict on how you build the HTML. The tags have to be in certain orders and certain places. You can't use certain things. And if you do any of that, your AMP page is invalid and they probably won't be using it.

There are several ways available to validate an AMP document. They will all produce the exact same result, so use whichever one suits your development style the most.

Chrome Developer Console:

To validate your AMP pages, you can use a tool that's built into Chrome. So if you open the developer tools in Chrome, there's a system there — and you can look it up on the AMP project website — where you can actually go to a page and you can ask it to validate, "Is this an AMP page," and it will tell you any problems with that page.

Web Interface:

There's also a Web Interface available at validator.ampproject.org. This interface shows errors displayed inline alongside the HTML source of the page. The interface is an interactive editor: changes to the html source result in interactive revalidation.

Chrome:Browser Extension:
The AMP Validator can be accessed directly from your browser's toolbar using a browser extension. As you browse, it will automatically validate each AMP page visited and gives a visual indication of the validity of the page as a colored icon.

Summery: Want to Convert your site to Google AMP? Contact Us Today & we'll get back to you.

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Thursday, November 17, 2016

Priority to the Mobile at Google Search

Mobile at Google Search
Since November 2016, the main Google search index is mobile

While Google Search Result Pages has always been based on desktop version of the websites, is now the mobile version which significantly indicate Google Search Core Algorithm Changes.

Mobile, The Google First Priority

Why Does Google Priority The Mobile-First Search Results?

As Google explained in its webmaster central blog official announcement at Nov. 4, 2016, the change was necessary because of the paradox:

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

The announced change therefore makes more coherent analysis of Google:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we're going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

In the next paragraph google assured that, although this is a big algorithm changes but all user still get great user experience as always.

Accuracy: throughout this article, as in the communication of Google unless stated "mobile" means "smartphone". This does not include tablets, which are closer to the computers.

Is Google Mobile-First Index Already in Place?

No, I don't think so, Even the announcement is official made since early November 2016, Google's Mobile-first Indexing is still in a testing phase. As the impact can be major (for small businesses, blogger, solopreneur and professionals to make sure that their websites are mobile friendly, for example), Google warned in advance.

Is The World Really Happened To The Mobile?

I went to see the Global internet usage statistics provided by web analytics company StatCounter, what I found is very interesting: StatCounter Global Stats found that mobile and tablet devices accounted for 51.16 percent of worldwide internet usage in November 2015 to October 2016, compared to 48.48 percent via desktop. Indeed the trend is globally clear.

Google Mobile-first Indexing
Proportion of Internet Usage WorldWide in October 2016

But when I looked closely at the comparison map, I realized that Mobile usage surpasses desktop for geographical areas like Asia and Africa where the mobile has majority share, but this is not the case of Europe, Canada, United Kingdom, Australia and Even United States of America (But For How Long?).

In USA, there would be only 36.5% of digital media time represents by Mobile, while the desktop is 63.50%.


In Canada, there would be only 26.96% of mobile internet user compared to 73.04% of desktop internet user.


In United Kingdom, While an estimated of 89.90% of U.K. citizens using the internet today (Source: https://hostingfacts.com/internet-facts-stats-2016/) , there would be only 36.07% of mobile internet user.


Global Mobile Consumer Survey 2016 UK Cut: Deloitte Touche Tohmatsu UK Limited conducted an SmartPhone Usage Survey, Here're the Key findings:

  • Almost half of 18-24 year olds check their phone in the middle of the night.
  • 27% of smartphones include a fingerprint reader, of which 76% are used.
  • Connected home devices still haven’t taken off, with just 2% of adults owning smart lights and smart appliances.
  • As of mid-2016, almost half of UK adults had access to at least one type of connected entertainment product.
  • 4G adoption has more than doubled in the last year, from 25% to 54%.
  • 31% of smartphone users make no traditional voice calls in a given week. This contrasts with a quarter in 2015, and just 4% in 2012.
  • The majority of survey participants have downloaded 20 or fewer apps.
  • By mid-2016, almost two-thirds of UK adults had access to a tablet, but penetration growth had slowed down.


In Australia, there would be only 37.76% of mobile internet user compared to 62.24% of desktop internet user.


In Europe there would be only 31.22% of mobile internet user.


What Difference Does It Make In Practice?

It depends on whether your website is mobile-compatible, and if so in what way (there are 3 ways).

Mobile websites via responsive design:

In this scenario, the website automatically adjusts to the available screen width (in pixels). The website URL will the same (between the mobile version and the other) and no detection of the type of media device is required. If this is your case, you have nothing else to do than to check what happens when Google visits your site. Please, test your website with Google Mobile-Friendly Testing tool.

Mobile websites via the dynamic serving:

In this case, the design automatically adjusts to the available width (in pixels). The URL is the same (between the mobile and the other version). The only difference with responsive design is that the content (source) differs depending on the type of media device (which must therefore be detected), the idea being to ease the mobile version. If this is your scenario, you have nothing else to do than to check what happens when Google accesses your site. Please, test your website with Google Mobile-Friendly Testing tool.

Mobile version of your websites via a new mobile only URL:

In this scenario, two sites (or pages) are created: one for the desktop browser & the other one for mobile user. There are quite a few things to do for Google sees this mobile-compatible, but if it is OK then it is as effective (in terms SEO) than other methods. If this is your case, take a step back and ask what is different (in terms of website content and structured data markup) between the mobile version and desktop version.

If your website's mobile version has less content than the other version, then you risk seriously to see your Google organic search traffic decrease, especially on the long tail keywords. Indeed, removing words or phrases, you reduce your chances out in the SERPs on queries that reference.

Websites that do not compatible with mobile:

In this case, it really is time to plan a new version of your website, obviously compatible with mobile! Because not only do you risk having problems in SEO (Google based on the mobile version first), but most of your website user will not be happy website your website.

Need Help Setting Up Mobile Compatible Website? Contact Us

A Mandatory Test For Everyone!

Be sure to follow these 3 essential tips:

  • First, test your website with google new mobile compatibility testing tool to make sure your site is compatible according to Google guideline. You should test your website all URL individually, because Google tool only evaluates the URL we provide not all of it's inner pages.
  • Then run the "Fetch as Google" tool in Google Webmaster Tools interface. Remember to configure the search robot to mobile version (it is still not selected by default ... like what Google is outdated). I advise you to enjoy it to request a display, you can render your page according to Google. It is on this version that Google will now be based to estimate the quality of your site.Suffice to say that it is imperative that everything is OK! By the way, make sure you do not block Google's access to resources necessary for rendering on mobile ( CSS , JS , images).
  • Finally, test your website with google's structured data markup testing tools. And see if you inserted structured data markup correctly (like Organization, Address, etc). Reread the article in Google Webmaster Central and you'll see they speak several times about structured data markup, as it is important.

Read This Week SEO Trend.

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Tuesday, November 8, 2016

'Mobile-First Indexing ' Google’s Begins Making a big change to Organic Ranking and Appearance

Google Mobile-First Indexing


As we know, Since 1997 Google has used the desktop version of websites to determine it’s search relevance and organic ranking signals in order to populate its organic search index.

Google has begun testing mobile-first indexing, using mobile content to determine it’s search relevance and organic ranking signals, which will primarily look at the mobile version of your website for its ranking signals and eventually fall back on the desktop version when there is no mobile version available for user search query.

Most of Google Searches are Mobile

Google realized that most people search on Google using mobile devices, and the company has begun experimentation with switching to a mobile-first indexing methodology last year. This will be of particular interest to webmasters, depending upon the configuration of the websites under their management.

A detailed study released by Google reveals roughly 40% of people search only on a smartphone. More people are searching Google via smartphone than ever before the company says, with the most popular categories revolving around health, parenting, and beauty.

Other top findings from Google’s study include:

  • 80% of people use a smartphone
  • 67% of people use a desktop computer
  • 16% of people use a tablet
  • 57% of people use more than one type of device
  • 27% of people use a smartphone only
  • 14% of people use a desktop computer only


Dissecting these findings, it’s interesting to learn that of the people who only use one type of device, twice as many are using smartphones than desktop computers.

Google acknowledged the significance of the undertaking and wrote on the Webmaster Central Blog:

Today, most people are searching on Google using a mobile device. However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This can cause issues when the mobile page has less content than the desktop page because our algorithms are not evaluating the actual page that is seen by a mobile searcher.

Although mobile-friendly sites should not require any changes, Google has made several suggestions for sites that maintain separate markup for mobile and desktop devices. Otherwise, sites optimized only for desktop consumption will continue to be indexed as they are now.

Google wrote:

We understand this is an important shift in our indexing and it’s one we take seriously. We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience.

For websites that do not currently offer a mobile-optimized experience, the news may inspire website owner and webmasters to quickly build and deploy a mobile version of their site. However, Google recommended a more careful approach and advised, as

If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It's better for you to build up your mobile site and launch it when ready.

No mobile site? Where to Start?

So you know that, Google prioritizing mobile over desktop sends a message that Website owners, webmasters and SEOs should do the same. At the very least, this means having either a mobile or responsive version of your website.

Having a mobile-optimized website is not enough for eligible top position on google organic search. In short, mobile-friendly is the bare minimum requirement, You should take care of following issue:


  • Follow Google Webmaster Guidelines.
  • Site Optimize for right keywords.
  • Website Speed Matters.
  • Have a healthy amount of google accessible text on your site.
  • Site images have descriptive ALT tags and filenames.
  • Make sure your site isn’t creating any duplicate content.
  • Have a XML Sitemap.
  • Backlinks from Authority Website.
  • Social Media Presence.


The best way to optimize your site for speed is to publish content using Accelerated Mobile Pages (AMP) technology. If you’re not yet on board with AMP, I would recommend regularly checking on your mobile PageSpeed using Google’s PageSpeed Insights and Mobile-Friendly Test.

Keep load times as low as possible. Ideally, website owners, webmasters and SEOs should have these bases covered before Google splits its search index. No exact time frame was given as to when the split will happen, but in this industry, it never hurts to be proactive.

We will keep you posted

As we see changes to the Google search results and index, we will report back to you with any issues. When this mobile-first index fully rolls out, we will let you all know.

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