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How to use IFTTT for Social Media Automation

You putting out tons of helpful online content everyday & move hurriedly all day long, and going nuts on Twitter, Facebook, Google+, Instagram, Pinterest, etc. But there is also a chance that you feel overwhelmed with every social media profile that you need keep active.

It’s not enough to have a website or blog anymore - you need to have website & blog with amazing content in it, and also have to post fresh & amusing content regularly. You need to market your posts on Facebook, Twitter, Instagram like crazy, and have bustling social media profiles. And don’t forget to distribute your content everywhere and meaningfully interact with your subscribers.

This can become an overwhelming amount of work that only a small army of people can accomplish within a reasonable time-frame.

Worry not, because our this post will give you and Social Media Automation Strategy when it comes to Social Media Promotion and Content Syndication.

You Love Automation, Right?

What is Social Media Automation?

Social Media Automation refers to tools that are used to semi/automate the process of posting content to social networking and social bookmarking websites. Tools can range from mostly manual and free to semi-automated tools which are either commercial standalone software or paid subscriptions (Wikipedia).

In General, Social Media Automation let you schedule social media content weeks and months in advance.

The 15 Best Social Media Automation Tools

Let’s have a look at our hand crafted Best of The Best Social Media Automation Tool for you. These 15 automation tools will help save you time and can do a few other things to make your life easier too.

1. Hootsuite

Hootsuite is a dream for all of us social media lovers. There are so many actions that Hootsuite can help with that if you have not learned the full scope of this social media automation tool, then I recommend you start looking it over. If you are serious about social media… then Hootsuite it is.

Hootsuite gives you the ability to keep track of many social media channels at once. This is perfect for those who work in the social media world, because it truly does make life a lot easier. Not only does it allow you to have multiple channels, it also lets you know if your brand has been mentioned.

2. IFTTT

IFTTT will save you from endless hours of frustrating Social Media Management by Automating Your Social Media Strategy.

IFTTT is a one-stop-shop for all of your favourite apps, allowing you to connect with them in a way that works best for you. And it’s super powerful. For example, you can automatically Tweet the photos you post on Instagram without any extra clicks and you can hook-up with your FitBit to make sure you get a little nudge if you’re not quite reaching your daily goal. Also set up auto replies to new followers, automatically post a blog on your social media once it’s published, and create alerts for brand mentions are all just some of the Applets you can create using this great service.

3. Buffer

Buffer makes posting to social media a whizz. All you have to do is add your post to the queue and it will be posted for you. No need to even schedule a time that the post will be posted because Buffer will take care of that too.

Buffer is also known for providing great analytics. If you want to know what is working and not working, these analytics will let you know. Buffer is always adding more to the analytics so keep an eye on this application.

4. Crowdfire

Crowdfire works with both Twitter and Instagram. Want to know who unfollowed you? Crowdfire is the source to go to have your questions answered.

In both business and personal life, we want to know about those who are following us and those who have decided they do not like the posts we are putting put up. Crowdfire also allows you to find those Twitter users who are inactive and delete them if you want to.

5. CoSchedule

CoSchedule is a writer’s dream. This management tool allows for articles to be scheduled, blog post management, scheduling for marketing projects and social media management.

CoSchedule allows for the organization that many writers and social media marketers yearn for. If you have given up on complex spreadsheets like some of us have, CoSchedule is a gift of organization.

6. SociAlert

SociAlert automates your hashtag search and allows a user to analyze what is happening on Twitter for your twitter campaigns in realtime. From digital marketers to established brands and media agencies, everyone can make the most out of their twitter campaigns with this hashtag tracking tool.

You can also use socialert to track event hashtags and monitor your brand as well. If you are really interested in how your twitter marketing works for you than this is the application to be using.

7. BuzzSumo

BuzzSumo allows for many different tasks to be accomplished. BuzzSumo has an influencers search that cannot be beaten. It allows for searches being conducted by location, topic and area.

You can also analyse influencers with the filter you can go by authority, reach, engagement and influence. It also has the ability to build lists and communicate with key influencers. Follow those influencers you choose to and add them to your Twitter lists.

8. SocialOomph

SocialOomph is an excellent tool for beginning social media managers because it’s a bit more holistic. It works with Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, Plurk, and App.net.

SocialOomph’s free level allows you to work on up to five twitter accounts to schedule tweets and track keywords. The scheduling and posting tool includes a URL shortening feature also allows you to track clicks.

9. Scoop.it

Scoop.it allows for content publishing in less time than any other social media automation application. With Scoop.it content can be curated from other sources and shared with your opinion or angle. It also allows posts to be shared across social media platforms with the push of a button. Searching for content is easy with the use of the search bar for a particular topic.

Scoop.it is great for when you want to share something on a certain niche or topic. It also allows for freedom from writing all of your own content. Looking for ideas on topics and what is getting traffic? Head over to Scoop.it and I bet you will be mildly surprised.

10. MavSocial

MavSocial is, even as a freemium, so fully-fledged that it could be considered a social brand management system. The platform not only allows you to schedule posts for profiles on multiple different networks, but stores your images and assets in the platform for you to reuse.

Mavsocial works with Facebook, Twitter, LinkedIn, Tumblr, Instagram, and YouTube.

11. Post Planner

Post Planner is a helper when it comes to finding, planning and posting content that helps to increase followers and visibility on Twitter and Facebook. Finding content that works and will draw customers to your website is what post planner does best.

With Post Planner the user can actively choose photos, articles and even statuses to share. Having issues with content creation? Post Planner will certainly fill the void when needed. Hit that writing block or just need something intelligent to share? Try Post Planner!

12. Likeable Hub

Likeable Hub is a well-rounded social media management tool, though the freemium option may be better suited for individuals as it limits your access to business profiles.

Designed for ‘Smarter and Faster’ social media management, at the freemium level you can integrate and autoschedule from Facebook, Twitter, and LinkedIn. You’re offered basic analytics and reporting, email support, and access to a database of thousands of social media post ideas.

13. SocialPilot

SocialPilot is a marketing tool with social media scheduling for marketers and social media management teams. SocialPilot allows you to collaborate with your team by sharing their social media calendar. Over 500 posts can be shared to 200 social media accounts. Bulk scheduling of posts and updates is easy with SocialPilot. To use bulk scheduling all the user has to do is upload a file in CSV format or text. The bulk text will then go out as scheduled.

Looking for article topics to write about? SocialPilot takes care of that too so that you do not have to wrack your brain trying to think of something when in a pinch. Separate account groups and calendars for each of your clients keeps things organized and helps with team communication.

14. Sprout Social

Sprout Social has some great analytic tools for those interested in growing their following on Twitter, Facebook, Instagram and more. Sprout Social has many valuable tools that can both increase business revenue and help social media managers remain organized and save time.

15. Zapier

Zapier allows you to link your web apps together to streamline your information and make things a whole lot easier. Once the apps are connected it is then possible to pass the information between them creating workflows which are named zaps. Zapier will automatically finish routine tasks so that you are able to complete other tasks that need your attention. Having the ability to plan and build workflows results in more work being completed and staying organized.

Zapier is great for those who want to integrate process and automation into a business. The next wonderful gift is that building process and automation does not include having to know how to code because this application will handle it for you. Can’t put out a bit of code? Do not get discouraged because Zapier will keep things stress free.


Social Media Automation With IFTTT

If you haven’t heard about it, IFTTT is a wonderful and free web-based automation tool. The name IFTTT stands for “If This, Then That.” And it’s just as amazing as it sounds.

You could have an email trigger a tweet, or a Facebook post could trigger a download. I’m getting a little ahead of myself, though. There are lots of these connections (IFTTT calls them “Applets”) down below.

Getting Started on IFTTT

Once you sign up for your free IFTTT account, you can start connecting different services such as email or Facebook. IFTTT has more than 360 services in all, and it is constantly adding to its lineup.

Here are the Major Social Nedia Services that work with IFTTT:

Facebook (Profiles, Pages, and Groups)

  • Twitter
  • Instagram
  • LinkedIn
  • Reddit
  • Tumblr
  • YouTube
  • Pinterest
  • FourSquare
  • Blogger
  • Medium
  • WordPress


(No Google+ yet, there are some workarounds.)

Beyond Social Media Services, IFTTT connects with a vast number of other services, including both Apps and Hardware. These range from straightforward services like email, text message, and GPS to unique and creative services like electronic piggy banks and smart lightbulbs. Here is just a sampling of a few notable services IFTTT can connect.


  • Pocket
  • Jawbone Up
  • Soundcloud
  • Gmail
  • Google Calendar
  • Evernote
  • Buffer
  • Craigslist
  • Dropbox
  • Feedly


When you’re ready to get started with a Applet, you can browse the gallery of popular and trending Applets, or you can make one from scratch. Each service has a landing page of its own, too, which explains all the possibilities you can do with triggers and actions. (Click here for an example page for Facebook.)

Any applet can be paused or stopped whenever you like, so feel free to experiment! We’ve got a great list of applets to try below.

The 13 Best IFTTT Applets


Share your Instagram photos as native Twitter photos

Managing multiple social networks is a pain. While getting Instagram photos onto Facebook is a straightforward process — you just need connect your accounts — there’s no native solution for Instagram to Twitter. Use this applet to post your Instagram photos on Twitter in a natural way, one that allows your followers to see them without clicking.

Turn on your Philips Hue lights when you arrive home

You can use IFTTT to turn on your Hue bulbs when you get home, without having to fumble with the app. This is a real nice feature especially if you’re coming home from the supermarket and don’t have a free hand. While we’ve linked to the version for iOS, if you have an Android phone, use this applet instead.

Automatically post your Tweets on Facebook when you include a specific hashtag

While you can link your Twitter and Facebook accounts together, every single tweet you post will also post to your Facebook profile. That might not be the best option, especially if you’re a frequent social media user (hello, oversharing). Try using this applet, which only posts tweets to Facebook if you use the “#fb” hashtag.

Automatically keep your Facebook and Twitter profile pictures in sync

Don’t let your profile pic on either service get too old with this applet. It checks your Facebook profile picture, and if it changes, will automatically update your Twitter profile picture. Pretty convenient if you ask us.

Use Alexa to set the temperature on your Nest thermostat

If you have a Nest Thermostat, stop getting off the couch to change the temperature. With this Applet, you’ll be able to ask Alexa to do it.

Download new songs you like to Google Drive

Keeping up with all of the new music coming out is hard. This service will download publicly favorited songs on SoundCloud to your Google Drive.

Start brewing coffee when your FitBit registers you’re awake

If you’re obsessed with your Fitbit and wear it while you sleep, why not tell it to tell your WeMo coffeemaker to make you coffee when you wake? That’s possible with IFTTT. You’ll need Mr. Coffee’s WeMo-enabled coffeemaker, but it’s cool to know you’ll never be without a hot cup of joe in the morning again.

When your Fitbit records a sleepless night, remind yourself to go to bed early the next night

Fitbit devices are great for analyzing your sleep patterns, but if you’re not getting enough rest, it’s bad for your health. This particular applet watches for when you fall below a preset number of hours of sleep. If you do, IFTTT adds a reminder to your Google Calendar to turn in early the net night, ensuring you don’t run too much of a sleep deficit.

Get notifications about your favorite sports team on your TV

Comcast has recently enabled its X1 boxes to connect to IFTTT, meaning you’re life just got a whole lot easier if you’re an Xfinity customer. Once enabled, you’ll receive a notification on your TV whenever there’s news regarding your favorite sports team. It’s perfect for the sports nut.

Save your Strava activities in a Google spreadsheet

Strava too has its own IFTTT service, and if you’d like to do some cool data analysis on your activities outside of the app, have IFTTT save it to a Google spreadsheet. This applet saves the name of the activity, the time elapsed, the time elapsed in seconds, and the distance in meters traveled. It also saves links to the actual event on Strava, as well as a link to the route map.

Log rain to Google Docs Spreadsheet

Log rain in your city to a spreadsheet as it happens. This service will also add to a spreadsheet in your Google Drive.

Let me know if it's raining (So I can pack an umbrella)

Cool Service. You"ll Receive a text message when the weather changes. While the default is set to notify you of rain, you can change the trigger to use rain, snow, cloudy or clear.

Get notified of new Craigslist posts

Looking for something special on Craigslist? Have IFTTT monitor the service for you. Just provide IFTTT with the URL for your search query, and every time a new result matches your query, you’ll get alerted via an email.


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