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Showing posts from March, 2017

Change The Way People See Your Dental Practice

Change The Way People See Your Dental Practice
Did you know, Google offers a unique tool that allows people to tour the inside of your dental office, before walking through your doors? Over half of prospective patients will research dental offices online before deciding to book an appointment or request a consultation. They want to know where you’re located; what it looks like inside and out; what other patients have to say about their experience through online reviews; and how to get in contact. With so many other businesses in the area, it’s essential to meet people’s expectations by appearing in their search results. People need to see a business appear online with active postings and updated content in order for them to feel confident enough that a business is in fact up and running.   What are the first steps?Having a well designed website is a great start. However, for small business owners like: dental offices, walk-in offices, and other physician practices that offer services f…

Online Reputation & Reviews for Doctors, Dentists and Physicians

Online Reputation & Reviews for Doctors, Dentists and Physicians
When it comes to research for important decision-making processes, especially for medical and health inquires, online reputation & reviews for doctors, dentists and physicians can be the difference between getting a new patient or deterring others from making an appointment. Statistics show local businesses which offer a service that is most likely to affect our health and well-being, safety, or comfort and hospitality, are those that people believe a strong reputation is most important. When it comes to research for important decision-making processes, especially for medical and health inquires, online reputation & reviews for doctors, dentists and physicians can be the difference between getting a new patient or deterring others from making an appointment. When asked, “For which of these local business types does ‘Reputation’ matter the most when choosing a business?” Here were the key findings: Doctor / Denti…

How do I respond to Negative / Positive Company Reviews Online?

How do I respond to Negative / Positive Company Reviews Online? Responding to page reviews online is arguably the most important aspect of engagement, solely because of the way reviews are used as a tool for company research. When the modern consumer knows that they need a product or service, the first thing they do is research different brands to find the best option to suit their needs (comparison shopping). Some consumers care more about a bang for their buck, other consumers care more about the quality of the product, but all consumers care about being cared about. Responding to reviews does just that by showing researches (those reading the reviews on your page) that you actually take the time to read customer feedback, are thankful for their patronage, and would be willing to resolve an issue if one were to arise. BEFORE YOU START:To respond to a page review for the whole world to see, consider the following:Would you describe your culture as fun or formal? This changes the tone…

Negative Effects of Not Having an Internet Presence for Your Small Business

Negative Effects of Not Having an Internet Presence for Your Small BusinessSmall businesses should value the need for online marketing and building their online presence. It’s important to note that online presence is not only established in the way you promote and sell your products online. There are definitely negative effects for not having a proper internet presence for your small business. With proper internet presence, you can establish the story behind your brand to your audience. If you own a local bakery or coffee shop, people want to see the behind the scenes in visuals, through photos and video. Sharing your story humanizes your brand, it gives it warmth and makes it all the more desirable to potential customers.  Of course, being a business owner you may not always have the time to regularly update your blog or manage social media. Which is why there are services available like Airi Business to provide who will work to build your internet presence for you.  It’s no longer …

How do I get a Profile Canada Business Listing?

How do I get a Profile Canada Business Listing?BEFORE YOU START:Profile Canada is free to list your business but not to respond to reviews. Go to profilecanada.com/grow-your-business for more info.  Add a Business to Profile Canada:Go to www.profilecanada.com.What is your relationship to this company? Select: I’m the owner of this company.I work for this company.I don’t work here, but I’m acting on behalf of this company.I’m a user of Profile Canada improving the business listing.Add Key Business Info:Name.City.Address.Postal Code.Business Phone.Website.Business Description:Toll Free Number.Fax Number.Email.Search and Select your Business Category.Answer Survey Q’s:What is your top online marketing challenge?Are you currently working with an SEO provider?Create your Profile Canada Account:First Name.Last Name.City.Email.Password / Confirm PasswordEnter CAPTCHA text.Click Submit Info and Create Account.Confirm Profile Canada’s Verification Email (check all email categories). After conf…

How do I implement Search Engine Optimization on my Websites?

How do I implement Search Engine Optimization on my Websites?Before You Start: Make sure the keywords you are planning to use are ideal for your business! Optimizing your webpages around bad keywords can be a huge waste of efforts. For help determining your optimal keywords, See Optimal Keyword Detection.Step 1:Find the webpage best suited to start SEO Optimization.Search: ( site:website.com “target keyword” ) to find which webpage is best suited to be optimized for that “target keyword”.  Doing this is extremely helpful when your website has a lot of pages. If your website has only a few pages, you should already know which one to optimize. Step 2:Optimize the Page Title Tag (meta tag). The Page Title Tag is what appears first in search engine results, and also what appears in your browser’s title bar. Search Engines do have some ranking weight on page title tags, so remember when optimizing your page title tag to do the following: Be Mindful of Page Title Length: (50-60 characters)Pl…

How do I get my business listed on MapQuest?

How do I get my business listed on MapQuest?BEFORE YOU START:If you are an American looking to create a MapQuest business listing, go to https://listings.mapquest.com, and complete the submission form. Input fields on MapQuest.com’s listings page doesn’t have province or postal code options for Canadian business owners.  Step 1: Add your Business to MapQuestGo to https://help.mapquest.com.Enter your company email (gmail) account and create a password.Create a subject for the message (i.e new business listing).Enter Your Name.Select the reason for this report: “Add New Business.”How does the business currently appear on MapQuest: It does not.Description – (full description of issue).Business Name:Address: City, State / Province, Zip.           Business Phone:Owner’s Name:Business Email:Number of Locations:Website:Featured Message:Business category:About Us:Upload Attachment: Company LogoStep 2: Fix an Error on your MapQuest Listing.Go to  Mapquest Help.Select the most appropriate issue…