Small businesses should value the need for online marketing and building their online presence. It’s important to note that online presence is not only established in the way you promote and sell your products online. There are definitely negative effects for not having a proper internet presence for your small business. With proper internet presence, you can establish the story behind your brand to your audience. If you own a local bakery or coffee shop, people want to see the behind the scenes in visuals, through photos and video. Sharing your story humanizes your brand, it gives it warmth and makes it all the more desirable to potential customers.
Of course, being a business owner you may not always have the time to regularly update your blog or manage social media. Which is why there are services available like Airi Business to provide who will work to build your internet presence for you. It’s no longer a “do it later” option, it’s a must now or you risk falling behind competition. Here’s why having no internet presence is a bad idea:
Lack of confidence if your brand
Having no internet presence is like being stuck in a primitive era, there’s no simpler way to say it. Today, everyone from buyers to suppliers, and even your grandparents are online making purchases, browsing new products, or researching new services. If you’re not online, how do you expect people to know about your brand.
Less exposure of your product or service
Again, how will you extend your reach to more people, more neighbourhoods, more prospective customers if you are not online? Sure, you may attract the people who walk by your business or by word of mouth but, why limit yourself?
As you can see, all of the reasons why not having internet presence are related. It all comes down to getting your brand, your business more exposure. Getting the word out there on a larger scale. Meeting your customers expectations by appearing online through photos, testimonials, videos, etc. These are what people need in this day and age to inspire trust in a business. It’s all about the image and story that’s online for the world to see.
Lack of control over your brand’s image
If you’re not online telling people about your brand, someone else will. The power of the internet is inevitable. Visitors at your coffee shop are probably posting photos of their lattes and scones at this very moment.
- Learn what people are saying about your business on Yelp
- Claim your business on Google
- Manage your reputation by managing your reviews
Get advice and helpful tips on building your small business internet presence with Airi Business tools today. An Airi Business membership will get you everything you need to build and protect the virtual side of your business, with access to professionals who will do the work for you so you can spend more hands-on time building the business you love.