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5 Ways to Attract Readers to Your Small Business Blog

So you can write compelling blogs, and you’re up to date on your social content calendar, everything is going dandy, but there is just one thing you’re missing – you need to attract blog readers.

Some people think coming up with fresh topics to write about or finding the time to write regularly is the challenge but actually, it’s getting enough viewers to engage in your post. So much so that people are commenting, asking questions, or your blog has been shared across numerous social networks. That’s what the end goal for your business’s blog should be.

Add a “subscribe” button
If you attracted a reader, why not ask them to come back. Adding a subscribe or signup button gives the customer an option to be updated on your blog is the best way to grow your following.

Ask customers to visit your website and follow your blog
If a customer is showing interest in shopping in your store or visiting your beauty salon, they could possibly be interested in seeing what you have to share online. It certainly won’t hurt to ask!

Have your website appear on your business card and share it with your customers before they leave and simply say, “When you have a chance, take a look at our blog, I think you’d find a few articles helpful when using our products” or something to that effect. People won’t know to read your blog unless they know it exists!

Follow and engage with others in the blogging community of similar interests
Not everyone that would be interested in your blog are customers or buyers. It’s mostly other bloggers and business owners in the same industry looking to network, grow, share likes, comments, follows, etc. Pass by other blogger’s pages and share your comments and likes. For the most part you’ll find they’ll return the love!

Share Blog Posts to Facebook,
But not every post, or you’ll come off too pushy. Every week you should try to post a “highlight” article, perhaps highlighting the best moments or topics shared over the week. This is the kind of post worth sharing to Facebook without flooding your friends pages.

Monitor your Blog’s analytics
Just because there aren’t any comments doesn’t mean people haven’t visited or read the article. Get familiar with your blog’s analytics and see what topics gain the most traction. Follow the trends and post more about what people seem to be interested in.

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