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Showing posts from January, 2017

Microsoft Closes Acquisition of LinkedIn

Microsoft Closes Acquisition of LinkedIn Deal, valued at roughly $26 billion, is biggest in tech company’s history.

 Microsoft Corp. closed its roughly $26 billion deal to buy professional-networking site LinkedIn, cementing the largest acquisition in the tech giant’s history.

The marriage of the two firms, announced in June, is a bet that the social network can reinvigorate Microsoft’s software offerings despite recent struggles by both companies. The closure of the deal was announced by Microsoft Chief Executive Satya Nadella in a LinkedIn post.

TechCrunch Wrote About Nadella "Nadella took over Microsoft in the midst of a transition, and Microsoft is still somewhat in that transition. Its mobile bet didn’t play out and it’s started to refocus its resources to other parts of the business, and while all these bets still seem to be in their early stages, the arrow seems to point upwards. But like any company (even Google), these bets are going to take a while to play out. In real…

Ways to Adjust Adjust Your SEO Strategy After Google Local 3 Pack Shake Up

Adjust Your Local SEO Strategy - Google Local 3 Pack Shake Up
In early August, Google made some major changes to its "Local Pack" search results by opting to show three results instead of seven. Here are some ways to adjust strategy in order to stay on top of local search.

Google's decision to show fewer listings seems to be motivated by mobile. "Three-pack" search results make desktop searches mirror those on mobile with more space for map results and reviews, but less contenders for top rankings. However, search results are hyper-localized, meaning that the three-pack changes pretty often.

Plus, there's an opinion that the top 20 sites listed in the map view seems to be unaffected by the upgrade. This leaves some opportunity for businesses that don't make the top three, though some opposite cases have also been reported.

Have a Strong Presence on Local Platforms

Local searches are optimized based on the user’s location, so that users see the highest r…

Guide to eCommerce Product Listing SEO

The Complete Guide to eCommerce Product Listing SEO Getting your product listings to the top in ecommerce marketplace search results (on Amazon, eBay or Other eCommerce Marketplace) is one of the major differences between success and failure – between making money or not.

Whether you’re a seller, online marketer or just web merchandiser, understanding how to optimize product listing, is crucial to your long term online business success.

Imagine, You have a store on eBay or  Amazon filled with great product but not getting enough sell from it. 

Do you know why?

When a buyer is searching for your products on Google or in the the marketplace, the site unable to locate your products. Because your product listing is not optimized for it as it should be.

So, How to optimize then listing then?

Well, The simple answer is, You have to integrate SEO technique when you create new product listing or update existing listing.

Search Engine Optimization aka SEO is the art and science of optimize…

Identifying and Diagnosing Injected Gibberish URL Hacking: #NoHacked

Identifying and Diagnosing Injected Gibberish URL Hacking: #NoHacked
Hackers can turn your nondescript website into a malicious spy bot in a matter of minutes, sending sensitive user data to hackers without your even realizing it. Worse, they can hack into your website databases and destroy or manipulate important information, injecting your content with malicious links and even hijack the hosting server to be used in botnetDDoS attacks.

But enough of this scare fest. It’s not all doom and gloom out there on the Web. There are things that you can do to secure your website from hackers and becoming a target for online vandals.

How do you identify and diagnose a trending hack? Even if your site is not infected with a specific trending hack, many of the below steps can be helpful for other types of hacks.

Identifying Symptoms:

Gibberish pages
The hallmark of this type of hacking is spammy pages that appear to be added to the site. These pages contain keyword-rich gibberish text, links, an…

How to Protect Your Website from User Generated Spam - Google Webmaster Blog

As a website owner, you might have come across some auto-generated content in comments sections or forum threads. When such content is created on your pages, not only does it disrupt those visiting your site, but it also shows some content that you may not want to be associated with your site to Google and other search engines.

In this blog post, we will give you tips to help you deal with this type of spam in your site and forum.

Some spammers abuse sites owned by others by posting deceiving content and links, in an attempt to get more traffic to their sites.

Comments and forum threads can be a really good source of information and an efficient way of engaging a site's users in discussions. This valuable content should not be buried by auto-generated keywords and links placed there by spammers.

There are many ways of securing your site’s forums and comment threads and making them unattractive to spammers:

Keep your forum software updated and patched
Take the time to keep your sof…

Googlebot Crawl Budget Explained on Google Webmaster Central Blog

Recently, we've heard a number of definitions for "crawl budget", however we don't have a single term that would describe everything that "crawl budget" stands for externally. With this post we'll clarify what we actually have and what it means for Googlebot.

First, we'd like to emphasize that crawl budget, as described below, is not something most publishers have to worry about. If new pages tend to be crawled the same day they're published, crawl budget is not something webmasters need to focus on. Likewise, if a site has fewer than a few thousand URLs, most of the time it will be crawled efficiently.

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters, for example.

Crawl Rate Limit Googlebot is designed to be a good citizen of the web. Crawling is its main priority, while making sure it doesn&…

How to Respond to Four Common Salary Negotiation Questions

You want to be prepared for your upcoming salary negotiation, so you plan to research the standard pay range and practice asking for what you want. Those steps are certainly valuable, but they’re not enough.

Too often, people lose money because they think through just one contingency. While they’re ready to say, “I know the starting number for someone in this sector in this city is $55,000,” they’ve never considered how they’d reply to “This is our best offer, with no room for negotiation.” Feeling flustered (or stumped), they accept on the spot, even if they’re not at the desired number.

After interviewing dozens of women, I learned that one of the main reasons their negotiations didn’t go as planned was they weren’t prepared to respond to what the other person said. To make sure that doesn’t happen to you, read on for the most common things you’ll hear and tips for how to respond.

1. “What Are Your Salary Expectations?”
It sounds like the hiring manager is letting you lead. But in …

How to use IFTTT for Social Media Automation

You putting out tons of helpful online content everyday & move hurriedly all day long, and going nuts on Twitter, Facebook, Google+, Instagram, Pinterest, etc. But there is also a chance that you feel overwhelmed with every social media profile that you need keep active.

It’s not enough to have a website or blog anymore - you need to have website & blog with amazing content in it, and also have to post fresh & amusing content regularly. You need to market your posts on Facebook, Twitter, Instagram like crazy, and have bustling social media profiles. And don’t forget to distribute your content everywhere and meaningfully interact with your subscribers.

This can become an overwhelming amount of work that only a small army of people can accomplish within a reasonable time-frame.

Worry not, because our this post will give you and Social Media Automation Strategy when it comes to Social Media Promotion and Content Syndication.

You Love Automation, Right?

What is Social Media Au…

Microsoft and LinkedIn Aggrement

Jeff Weiner, CEO of LinkedIn June 13, 2016 LinkedIn Blog Post.

Today we are excited to share that LinkedIn has entered into an agreement to be acquired by Microsoft. We are joining forces with Microsoft to realize a common mission to empower people and organizations. LinkedIn’s vision – to create economic opportunity for every member of the global workforce – is not changing and our members still come first.

Our companies are the world’s leading professional cloud and network. This deal will allow us to keep growing, investing in and innovating on LinkedIn to drive value for our members and our customers. Our members will continue to develop their skills, find a job and be great at that job, using our platform. We will continue to help our customers hire top talent, market their brand, and sell to their customers.

The LinkedIn you know and value is only getting better. LinkedIn will retain its distinct brand, culture and independence. We’ve been changing the way the world’s profession…

The Big Internet Venture: LinkedIn + Microsoft

June 13, 2016 Jeff Weiner CEO at LinkedIn sent following email to LinkedIn’s global workforce.

December 15th, 2008, marked the first day of the best job I’ve ever had. My rationale for joining LinkedIn was simple: The opportunity to work with Reid Hoffman, a founder I greatly admired and respected; to join an extremely talented and dedicated team; and to massively scale LinkedIn’s membership and business, both of which had the potential to fundamentally transform the way the world connects to opportunity. Never in my wildest dreams, could I have imagined what would happen in the next 7½ years. Our team has grown from 338 people to over 10,000, our membership from 32M to over 433M and our revenue from $78M to over $3 billion.

Despite those accomplishments, we’ve only just begun to realize our full potential and purpose: Our mission to connect the world’s professionals to make them more productive and successful, and our vision to create economic opportunity for every member of the glob…

8 Reasons You Should Hire an "Gen Y” interns

Your startup or growing company has a tight budget. You’re hoping to get a lot done, but only have a few employees. Has the thought of hiring an intern -- or several interns -- ever crossed your mind?

These benefits of hiring interns might persuade you to start an internship program.

8 Reasons You Should Hire an "Gen Y” interns

Reason One - New perspective on Organizational Issues
Interns challenge “the way we’ve always done it” mentality and bring fresh, new ideas to the company. Interns are good at questioning processes and can often see a better way of doing things that a manager might not.

Reason Two - Ease of Use With Technology
Social media, computer programs, iPads – these are a piece of cake for young professionals. And, although you’re a young entrepreneur, you can always use a hand from a fellow Gen Y tech-savvy professional.

Reason Three - It’s a Trial Period That could lead to something more
An internship is a great way to see how much potential a student or recent g…

Remains of the Day: Google Voice Will Soon Get an Update

Google Voice is finally getting an upgrade. Despite Google’s focus on services like Hangouts and Allo for voice chat, Google Voice still exists and maintains a certain longtime loyalty from many users despite never being updated. But something is in the works. That and more in today’s news.

A few Google Voice users recently saw a prompt reading “The new Google Voice is here.” The notice was evidently premature, but Google has confirmed to The Verge that they are working on an update. Might be just be a fresh coat of paint but it’s surprising to see Voice get any update at all—and for fans of the service, relieving, as Google is fond of unceremoniously killing off products. [Droid Life]

The part of Yahoo that wasn’t included in Verizon’s $4.8 billion acquisition has spun off into a company called Altaba Inc. Altaba includes Yahoo’s 15 percent stake in the Chinese company Alibaba as well as Yahoo Japan. The more familiar parts of Yahoo—Yahoo Mail and the news site, for example—go to Veriz…

10 Steps to Starting a Side Business While Working a Full-Time Job

We are living at a time of unlimited potential. Never before have we experienced such a rapid growth in the number of young entrepreneurs who’ve begun working for themselves. From app developers, to freelance writers, business consultants, creative producers, and startup founders, there’s no shortage of people willing to take large calculated risks in the name of sculpting their own self-employed dream careers.

And why not? Every single day, many of these ‘solopreneurs’ are growing their small businesses into the millions.

Yet, despite the optimistic outlook, the majority of would-be business owners still fall victim to the fear of turning their side business ideas into reality. In a recent study from Bentley University, over 66% of those aged 18–34 cited a desire to start their own businesses. Yet, as of 2013, only 3.6% of businesses in the U.S. were owned by those under the age of 30.

And it’s not for lack of education or talent.

Global access to free and inexpensive online educati…